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THE MOST POWERFUL WAY TO REACH YOUR AUDIENCE NO MATTER WHAT WHEN HOW THEY ARE WATCHING

A Market Leader for More than a Decade

INVIDI’s addressable TV advertising solution has revolutionized the television industry by making viewing a more satisfying experience, allowing marketers to reach their target audiences without wasting impressions and greatly enhancing the value of advertising inventory for distributors and programmers.

HOW INVIDI’S ADDRESSABLE TV SOLUTION DELIVERS
LEARN MORE ABOUT ADDRESSABLE TV ADVERTISING

INVIDI FEATURES & BENEFITS

Powered by INVIDI, distributors around the globe are deploying technology to enable household level targeting via the set-top box and other addressable-enabled devices.

Advertisers

Reach target audiences whatever and whenever they’re watching

Ad Inventory

Increase value and drive new revenue possibilities for ad sales.

Data-driven

Precision targeting, end-to-end measurement and accountability

Privacy-centered

Proven privacy-compliant solutions enabled around the globe

Game-changing technology driving audience precision and brand impact

Driven by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the waste of traditional TV advertising, helping advertisers reach their target audience on any TV – live, Video on Demand (VOD), Over the Top (OTT), and mobile.

HOW IT WORKS

Addressable Advertising Industry News

INVIDI’s VP and General Manager, Nick Chuah hosted the “Linear TV Advertising: Challenges and Opportunities” panel at 2021 Asia Video Summit

November 18, 2021
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https://www.invidi.com/wp-content/uploads/2021/11/AVIA-INVIDI-Email-Graphic.png 1840 1919 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-11-18 16:46:032021-11-19 16:08:53INVIDI’s VP and General Manager, Nick Chuah hosted the “Linear TV Advertising: Challenges and Opportunities” panel at 2021 Asia Video Summit

INVIDI Technologies wins Project OAR certification, bringing addressability to programming on all OAR-enabled Vizio televisions

July 1, 2021
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https://www.invidi.com/wp-content/uploads/2021/06/OAR_Certified_Black.jpg 237 237 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-07-01 07:00:062021-07-20 11:59:11INVIDI Technologies wins Project OAR certification, bringing addressability to programming on all OAR-enabled Vizio televisions

INVIDI Technologies and Irdeto partner for integrated addressable solutions worldwide

June 23, 2021
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https://www.invidi.com/wp-content/uploads/2021/06/irdeto_invidi_partner.png 646 1160 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-06-23 07:00:352021-06-23 09:13:13INVIDI Technologies and Irdeto partner for integrated addressable solutions worldwide

Project OAR certifies ad-tech company INVIDI for addressable TV on Vizio

June 15, 2021
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https://www.invidi.com/wp-content/uploads/2021/06/vizio-tv.jpg 545 880 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-06-15 09:00:282021-06-15 09:38:16Project OAR certifies ad-tech company INVIDI for addressable TV on Vizio

INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin

April 21, 2021
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https://www.invidi.com/wp-content/uploads/2021/04/INVIDI_Michael_Kuban.jpg 550 1051 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-04-21 13:02:562021-04-21 13:03:14INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin

Optimizing addressable advertising and other emerging channels is #1 priority among brands and agencies in 2021

April 5, 2021
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https://www.invidi.com/wp-content/uploads/2021/04/2021_study.jpg 516 701 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-04-05 14:36:252021-04-08 10:09:30Optimizing addressable advertising and other emerging channels is #1 priority among brands and agencies in 2021

Just because you can hypertarget doesn’t mean you should

March 17, 2021
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https://www.invidi.com/wp-content/uploads/2021/03/s3-news-tmp-565461-target_it-2x1-940.jpg 470 940 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-03-17 14:49:042021-04-08 10:09:35Just because you can hypertarget doesn’t mean you should

INVIDI Technologies Receives Technology & Engineering Emmy® Award For Enabling DirecTV and Dish Network Ad Sales to Local Markets

February 3, 2021
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https://www.invidi.com/wp-content/uploads/2021/02/015_emmy-scaled.jpg 1709 2560 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2021-02-03 17:09:372021-04-08 10:09:43INVIDI Technologies Receives Technology & Engineering Emmy® Award For Enabling DirecTV and Dish Network Ad Sales to Local Markets

INVIDI expands Programmer Addressable Advertising with DIRECTV, adding to its existing partnerships with DISH Media and Adcuratio

September 16, 2020
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https://www.invidi.com/wp-content/uploads/2019/01/remotecontrolinteractingwithsmarttelevisionWEB.jpg 334 500 INVIDI https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png INVIDI2020-09-16 12:47:322021-04-08 10:08:40INVIDI expands Programmer Addressable Advertising with DIRECTV, adding to its existing partnerships with DISH Media and Adcuratio
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