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THE MOST POWERFUL WAY TO REACH YOUR AUDIENCE NO MATTER WHAT WHEN HOW THEY ARE WATCHING

A Market Leader for More than a Decade

INVIDI’s addressable TV advertising solution has revolutionized the television industry by making viewing a more satisfying experience, allowing marketers to reach their target audiences without wasting impressions and greatly enhancing the value of advertising inventory for distributors and programmers.

HOW INVIDI’S ADDRESSABLE TV SOLUTION DELIVERS
LEARN MORE ABOUT ADDRESSABLE TV ADVERTISING

INVIDI FEATURES & BENEFITS

Powered by INVIDI, distributors around the globe are deploying technology to enable household level targeting via the set-top box and other addressable-enabled devices.

Advertisers

Reach target audiences whatever and whenever they’re watching

Ad Inventory

Increase value and drive new revenue possibilities for ad sales.

Data-driven

Precision targeting, end-to-end measurement and accountability

Privacy-centered

Proven privacy-compliant solutions enabled around the globe

Game-changing technology driving audience precision and brand impact

Driven by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the waste of traditional TV advertising, helping advertisers reach their target audience on any TV – live, Video on Demand (VOD), Over the Top (OTT), and mobile.

HOW IT WORKS

Addressable Advertising Industry News

Adcuratio launches with DIRECTV, joining DISH Media and INVIDI in enabling Programmer Addressable Advertising

September 16, 2020
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https://www.invidi.com/wp-content/uploads/2019/01/remotecontrolinteractingwithsmarttelevisionWEB.jpg 334 500 Loria https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Loria2020-09-16 12:47:322020-09-16 12:52:55Adcuratio launches with DIRECTV, joining DISH Media and INVIDI in enabling Programmer Addressable Advertising

INVIDI Technologies extends successful relationship with Tata Elxsi

August 11, 2020
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https://www.invidi.com/wp-content/uploads/2020/08/shutterstock_580013740.jpg 372 672 Loria https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Loria2020-08-11 10:16:252020-08-11 10:16:25INVIDI Technologies extends successful relationship with Tata Elxsi

“The Coolest Thing We’ve Ever Done!”

December 12, 2019
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https://www.invidi.com/wp-content/uploads/2019/12/Dave-Downey-NewBlog.png 200 254 Tahesha https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Tahesha2019-12-12 19:01:172020-01-16 18:25:48“The Coolest Thing We’ve Ever Done!”

These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV

May 1, 2019
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https://www.invidi.com/wp-content/uploads/2019/05/adexchange-article-may-1.png 200 200 Tahesha https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Tahesha2019-05-01 12:04:332019-05-01 12:14:08These Are The Supply-Side Ad Servers Trying To Win The Next Generation Of TV

INVIDI’s COO, Bruce Anderson to speak at 2019 NAB Conference

March 21, 2019
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https://www.invidi.com/wp-content/uploads/2019/03/BruceAnderson.jpg 200 200 Tahesha https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Tahesha2019-03-21 11:06:522019-03-21 11:16:22INVIDI’s COO, Bruce Anderson to speak at 2019 NAB Conference

“There is scale there”: Myths of Addressable TV Advertising

January 28, 2019
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https://www.invidi.com/wp-content/uploads/2019/01/remotecontrolinteractingwithsmarttelevisionWEB.jpg 334 500 Tahesha https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Tahesha2019-01-28 12:30:182019-01-28 12:30:18“There is scale there”: Myths of Addressable TV Advertising

How Using Addressable TV Can Reduce Repetitive Ads

January 14, 2019
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https://www.invidi.com/wp-content/uploads/2019/01/address-frequency-gap-content-2018.jpg 500 890 Tahesha https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Tahesha2019-01-14 16:54:512019-01-14 16:56:57How Using Addressable TV Can Reduce Repetitive Ads

INVIDI Technologies Announces the Acquisition of Ooyala’s Advertising Technology Division

December 5, 2018
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https://www.invidi.com/wp-content/uploads/2018/12/OoyalaLOGOvert.jpg 400 400 Tahesha https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Tahesha2018-12-05 11:42:142018-12-05 11:53:24INVIDI Technologies Announces the Acquisition of Ooyala’s Advertising Technology Division

How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever

April 3, 2018
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https://www.invidi.com/wp-content/uploads/2018/04/Ad-Week-04032018-tv-acr-addressable-CONTENT-2018.jpg 500 890 Loria https://www.invidi.com/wp-content/uploads/2017/11/logo-sticky.png Loria2018-04-03 12:00:102018-04-04 12:13:24How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
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