The most powerful way to reach your audience no matter what, when, or how they are watching.
INVIDI’s addressable TV advertising solution has revolutionized the television industry by making viewing a more satisfying experience, allowing marketers to reach their target audiences without wasting impressions and greatly enhancing the value of advertising inventory for distributors and programmers.
"Like a piece of mail arrives in your mailbox, TV ads can be tailored to the household, with different ads delivered to different households simultaneously."
- Experian Marketing Services
INVIDI Features & Benefits
Powered by INVIDI, distributors around the globe are deploying technology to enable HOUSEHOLD LEVEL TARGETING via the set-top box and other addressable-enabled devices.
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Advertisers
Reach target audiences, whatever and whenever they’re watching
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Ad Inventory
Increase value and drive new revenue possibilities for ad sales
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Data-driven
Precision targeting, end-to-end measurement and accountability
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Privacy-centered
Proven privacy-compliant solutions enabled around the globe
“INVIDI’s addressable software might just save television and allow us to take it into the next generation.”
Game-changing technology driving audience precision and brand impact
Driven by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the waste of traditional TV advertising, helping advertisers reach their target audience on any TV – live, Video on Demand (VOD), Over the Top (OTT) and mobile.
Case Studies
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Take the pain out of the campaign with a +42% sales rate lift-
65%Target Research
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17.5 xAvg. Frequency
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117Delivery Index
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Renters insurance saw 200% increase in conversion rate vs benchmark-
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200%Increase in Conversion Rate
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Greater cost efficiencies & more households buying more!-
99%Target Research
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23.4 xAvg. Frequency
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120Delivery Index
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+77% sales rate lift, strong cost efficiencies achieved and halo effect on other models-
77%Increased sales rate for MDX model
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81%CPM Efficiency
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2ndHighest Sales Rate for RDX model
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Addressable Advertising Industry News & Resources
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January 28, 2019“There is scale there”: Myths of Addressable TV Advertising
DigiDay – For all of advertising’s holy grails, addressable TV is often held out as the holiest of them. An ad shown …
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January 14, 2019How Using Addressable TV Can Reduce Repetitive Ads
It’s accessible enough that even smaller brands can do it The frequency gap can help solve the problem of seeing the same …
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