Our Team

David M. Downey

Co-Chief Executive Officer

As CEO, David Downey brings a tremendous depth of cable television industry experience to INVIDI. His almost 40 years of experience includes cable operations, new media technologies, television advertising, and start-up management.

David has worked with the U.S.’s largest advertising agencies on targeted television advertising and was instrumental in securing support from both WPP and Starcom. More recently, he led the sale of INVIDI to AT&T, DISH, and WPP.

As founder and president of AMN, the U.S.’s first computer television network, he deployed to 5.5 million subscribers in 116 markets including Comcast, Charter, Adelphia, and AT&T. At Triax Communications, David served as senior vice president responsible for franchising, marketing, programming, sales, advertising, and public relations.

As an inductee into the Cable Television Pioneers class of 2012, David has been involved with the launch or growth of many successful enterprises and now brings his leadership and vision to INVIDI Technologies.

Bruce J. Anderson

Co-Chief Executive Officer, Global Chief Technology Officer

Bruce Anderson is a widely-known expert in digital video technology and has developed key patents in the industry. Bruce and the INVIDI team were awarded with a Technical Emmy® in early 2017 and again in 2021.

Prior to joining INVIDI in 2001, Bruce was Vice President of Broadcast Products at DIVA, then the leading provider of video on demand. Bruce’s experience includes ten years at Sarnoff as Managing Director of Digital Television and Entertainment, where he focused on the design and development of digital video systems. Bruce was part of a senior team that developed the ATSC Digital Television Standard, DIRECTV and DIVA. He also managed an intellectual property portfolio valued in excess of $200 million. Three of the projects Bruce managed led to Technical. Emmy® Awards for Sarnoff.

Chris O’Toole

President and Chief Financial Officer

Chris O’Toole has over 35 years of operations, finance, and administration experience, primarily in the cable and media sectors. Chris is responsible for network and financial operations which includes product development, financial management, IT, human resources, client success, and real estate.

Prior to joining INVIDI, Chris spent four years as Senior Vice President and CFO of On Command Corporation (a 100%-owned subsidiary of Liberty Media Corporation until sold to Lodgenet Interactive Corporation in 2007) and was responsible for all financial, information technology, human resources, and risk management activities.

While at On Command, Chris sat on the Board of Directors and, for a period of time, was Acting President of The Hotel Networks, which sold advertising delivered through a private network to “free-to-guest” channels targeted to the hotel’s demographics.

Prior to working for On Command, Chris was the CFO and Vice President of Triax Telecommunications Corporation. At Triax, Chris was responsible for lending and investor relationships, as well as all finance and administrative activities. Chris started his career with KPMG (formally Peat Marwick Mitchell) and he is a Certified Public Accountant.

Michael Kubin

Executive Vice President, Media

A 30-year veteran of the media industry, Michael Kubin was originally a member of INVIDI’s Board of Directors and joined the operating side three years later as the Executive Vice President, Media. He acts as the evangelist for addressable television to agencies and advertisers to get them to adopt addressable television as part of their media plans, and is involved in the company’s global expansion, in particular to Latin America and Europe.

Michael has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Michael was integral in the creation and growth of its direct response subsidiary, Corinthian Direct, which grew to over $100 million in billings in just three years. After Corinthian, Michael became president of Club Med Inc., the travel company’s U.S. subsidiary.

With Club Med as his first client, Michael co-founded Media Incorporated which, along with its direct response subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Michael then went on to co-found Evaliant Media Resources, a web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002. A member of several corporate boards of directors, Michael has a B.S. in operations research from Cornell, an M.B.A from Harvard Business School, and an M.B.A. in journalism from Columbia. His articles have been published in the New York Observer, The New York Times, and The New Yorker.

Howard Fiderer

Chief Operating Officer

Howard Fiderer comes to INVIDI Technologies with in-depth experience in product management and marketing. He has worked in the cable and telecommunications industry for more than 20 years. He is responsible for driving INVIDI’s corporate development and product line management strategies and execution. Prior to INVIDI, Howard was VP of Product Management for [x+1] where he was instrumental in developing targeted advertising solutions and optimization systems for internet ad networks and corporate web sites.

As the founder of MAP Associates, he built a consulting practice from its infancy to be a respected supplier of several F100 companies including Verizon, Sprint, IBM, and Motorola. Prior to starting MAP, Howard ran the telecommunications and channels of distribution practices for RONIN Corporation. In addition to his consulting experience, Howard has worked for Intel’s systems division and startup ventures in communications. Howard graduated from Princeton University with a B.S. in Electrical Engineering.

Niru Krishna

Chief Innovation Officer

Niru is an exceptional leader whose vision has been instrumental in driving INVIDI’s growth to a best-in-class software organization over the last two decades. She is a hands-on leader who manages a diverse and talented team across four countries – together this team has significantly increased revenue and decreased time to market.

Niru is a natural change leader and she sets the bar high for her team within an industry of constant change. She pioneered the adoption of Agile and Dev Ops methodologies within INVIDI which helped the company outperform the competition in the face of shifting technologies and market demands e.g. enterprise software models to SaaS. Her relentless focus on delivering creative and cost-effective solutions has propelled INVIDI’s world class ad tech software and services forward.

She joined INVIDI in 2005 as an Associate Developer and progressed quickly through the technical ranks to now being the sole female leader in the Senior Management team. Prior to joining INVIDI, Niru developed deep expertise in signal processing software including for military applications.

In her spare time, she enjoys volunteering for Boy Scouts of America in leadership roles and participating in activities at her local temple.

Prasad Sanagavarapu

Chief Business Officer

Prasad is a business leader and technologist with a career spanning over two decades in the fields of content distribution, advertising, security, and media appliances. In his previous roles, Prasad provided strategy consulting to various payTV operators across APAC and Africa, with a particular focus on cross screen monetization.

Prasad has successfully built and exited multiple startups. His recent experiences include as a Co-Founder/CEO for Kiora – a content distribution platform for low-bandwidth domains which pioneered a patented secure micro cloud architecture.

After successful deployments in Africa and India markets with alliances from Satellite distributors, Kiora got acquired by Intertrust. Prior to this, Prasad held various senior engineering and business leadership roles at Motorola, Intertrust and Sun Microsystems. Prasad has also co-founded WebSprocket, which did initial technology contributions to the first definitions of a SDN (software defined networks). He has patents in User Profiling, Targeting, and Data Monetization.

He received a Masters in Engineering in Computer Science from Indian Institute of Science, an MBA from California State, and is also an INSEAD alumni.

A passionate violin player, he lives with his Wife and their two boys in Bangalore, India.

Patrick Sheehan

International Chief Technology Officer

Patrick Sheehan is responsible for INVIDI’s technical approach into international markets. He has 25 years of experience in managing, designing, and developing hardware and software for a variety of platforms and applications. In the government arena, Pat helped develop software for the NEXRAD weather radar system and the Sea Wolf submarine. In the financial arena, Pat has developed software for the global delivery of real-time financial data for the Dow Jones Corporation.

For the past 10 years, Pat has concentrated on developing systems for the cable industry, having worked for Motorola’s Set Top development group. Pat was a founding partner in Philadelphia Real Time, a consulting company working with digital cable technologies. In that capacity, Pat worked for Diva Systems helping to develop a VOD system, Hitachi Corporation working on a software MPEG decoder, and Sarnoff Corporation on an ATSC HDTV receiver. Pat also served as a Vice President of Software Development for ACTV, developing a targeted ad delivery system.

Ron Gravino

Senior Vice President, Finance and Human Resources

Ronald Gravino currently serves as SVP Finance and Human Resources for INVIDI. Prior to joining INVIDI, he was a financial and management consultant in private practice for over 15 years, specializing in start-up ventures and turnaround management, where he has held many interim CFO positions for developing companies. Previously, Gravino was CFO for Squibb-Novo Inc., an international pharmaceutical joint venture between Squibb Corporation and Novo Industri A/S of Denmark.

He is an officer and member of the Garden State Arts Foundation, a 501c(3) organization that provides free programming for school children and senior citizens at the PNC Bank Arts Center in Holmdel, NJ and at various outreach locations throughout the state. Gravino is also recognized as an expert on Federal and State campaign regulation and has served as Treasurer for several Governors, Congressmen and Senators, including NJ Governor Chris Christie and the NJ State Police. He is currently Commissioner of the $2B NJ Turnpike Authority, as well as Chairman of its Audit Committee.

At INVIDI, Gravino has responsibility for day-to-day financial and human resources operations. His role includes financial reporting, budgeting, interaction with external auditors and treasury functions. In the HR arena, he works daily within the areas of recruitment, policy, employee benefits, and HR database management.

Matthew Hillary

Senior Vice President, Operations

Matt Hillary is responsible for INVIDI’s day-to-day global operations, including IT and facilities, as well as ensuring our customer facing teams have the tools and knowledge needed to address our customer’s concerns and provide them with the best service in the industry. Matt’s key focus is ensuring that our customers have a voice and that INVIDI can respond to their needs as well as the ever changing needs of the marketplace.

Matt has over 20 years of experience in the cable advertising industry; starting his career at Skyconnect where he helped build out their customer support and deployment strategies for their traffic and billing division. He continued his career working as a principal support engineer for other companies such as ACTV, Intellocity and Ncube working on different advertising platforms. Matt came to INVIDI 13 years ago to support their first commercial deployment and helped lead the expansion of customer deployment and support teams.

Matt continues to focus on the customer needs and works tirelessly to ensure that their business and operations teams are successful in their day-to-day endeavors related to their use of the INVIDI addressable advertising platform.

Marcelo Lechner

Senior Vice President, Customer Solutions

Marcelo Lechner joined INVIDI in March 2020 and brought many years’ experience in the pay TV industry, focusing the last 10 years in operator’s advertising rights. At INVIDI, he is responsible for providing technical and business solutions and to help new customers in their journey to monetize their inventory.

Prior to INVIDI, Marcelo was responsible for launching Local and Addressable Advertising on linear TV and VOD for Verizon. He is a co-author of multiple patents for optimization of inventory and capacity usage in telco’s platforms.

Marcelo moved from Argentina to the United States in 1996 to work as a System Business Analyst in the implementation of international branches for Bank of Boston in Peru, Mexico, Chile, Uruguay, and Haiti. He holds a master’s degree in Computer Science and Information Systems from University of Belgrano, Argentina.

An avid soccer player, Marcelo lives with his wife and their 3 boys in Massachusetts.

Edward Thorn

Senior Vice President, International Markets

Edward Thorn has over 30 years’ experience in cable television and related technologies dating back to the 1980s, when he worked in system sales and marketing for MSOs in California and Texas. After Thorn built the first Latin American cable television system in Santo Domingo, Dominican Republic, he founded Cable Properties Inc., an advisory firm specializing in M&A. Over more than 25 years, this firm was involved in hundreds of transactions in the U.S., Latin American, and European cable television markets.

In 1997, he was a founding partner of WorldPort Communications Inc., which was awarded the second global license for telephony in the Netherlands. WorldPort was subsequently sold to Energis, a UK utility. Thorn was also involved in launching the first competitive local exchange carrier (CLEC) in Latin America, in Santiago, Chile. The company was later sold to AT&T Latin America.

He joined INVIDI in early 2013 where he has focused on opening new markets in Europe, Latin America, and Asia from his base in Madrid. He is a graduate of the University of California, Berkeley.

Matthew R. Perkins

General Counsel and Chief Compliance Officer

Matt Perkins currently serves INVIDI as its General Counsel. As such, Matt counsels INVIDI’s senior management on various legal matters, including strategic initiatives, commercial transactions, technology licensing matters, patent prosecution and portfolio management, regulatory compliance and other day-to-day aspects of INVIDI’s business. Matt is also a partner with Davis Graham & Stubbs LLP in Denver, Colorado.