As part of WarnerMedia’s Technology Organization, Mike Welch is Head of Xandr, an ad technology platform powering a global marketplace for premium advertising. With a focus on the convergence of digital and TV, Mike is responsible for driving the adoption and evolution of the Xandr Marketplace, which includes products such as Xandr Invest, Invest TV, and Xandr Monetize.
Previously, Mike was executive vice president of product and business development at Xandr, after being promoted to this position from senior vice president, corporate strategy and business development in September 2019.
Prior to joining Xandr, Welch spent two decades working in various AT&T business units. Most recently, he served as vice president, merger integration, where he was responsible for leading advertising-related merger planning efforts associated with the Time Warner acquisition. Prior to that, he was responsible for corporate strategy and business development at AT&T Advertising and Analytics. He previously, served as vice president and general manager of AT&T AdWorks, moving to that position after serving as vice president of the Southwest Region at AT&T Advertising Solutions
Welch joined AT&T from SBC, Inc., where he was vice president of Select Accounts. In this role, he was responsible for providing data networking solutions to 500 small and medium-sized business customers throughout the Midwestern U.S.
Currently, Welch serves as the chairman of the Board of Directors for INVIDI Technologies. Previously, he served on the Boards of the Video Advertising Bureau (VAB) and the Interactive Advertising Bureau (IAB). Welch earned a Bachelor of Arts degree in Telecommunications from Indiana University, Bloomington. He is married to Lisa, his wife of 24-years, and has two college and high school-aged daughters, Anna and Adeline.