TECHNOLOGY IS FUNDAMENTALLY CHANGING THE WAY BRANDS CONNECT WITH AUDIENCES THROUGH TELEVISION
At the forefront of this movement is INVIDI’s addressable advertising solution, a powerful system for using data to maximize advertising effectiveness and reduce the waste of traditional linear and programmatic advertising standards.
INVIDI enables TV operators to deliver the tools advertisers need to generate powerful campaigns through precisely-targeted audience messaging with unparalleled reach. These tools produce measurable and improved ROI.
Don’t guess what your audience might be watchingTarget your audience whatever they are watching
This device-agnostic solution means ads are delivered to the right household no matter:
What program or network they’re watching
How they’re watching – live, recorded, or on demand
Whether they’re in front of their TV or another device
Addressable outsmarts programmatic and traditional linear TV
Unlike traditional linear or programmatic TV, INVIDI addressable technology can completely eliminate wasted reach, when ads are viewed by viewers who aren’t part of the target market. This precision can’t be stopped by ad blockers and introduces the ability to measure the impact of impressions when matched to actual conversions, closing the loop on true marketing outcomes and delivering improved audience understanding.
Benefits abound for all users
The benefits generated by precision targeting are significant and flow to everyone involved in the delivery process.
Only pay for the audience you want
Expand your creative control with audience insights