The INVIDI addressable advertising system removes the need to schedule ads during specific shows or time slots allowing operators to identify inventory for aggregation. When the STB (set-top box) detects an opportunity to insert an addressable ad, it chooses the most relevant ad for its current audience in real time. This eliminates the need to schedule content delivery in advance and optimizes inventory use. Learn more>>
Enhanced reporting capabilities close the marketing loop
With the INVIDI addressable TV advertising solution, you’re able to help advertisers with in-depth campaign results analysis, drilling down into success factors and closing the loop on marketing efforts across all platforms.