INVIDI has been a market leader in addressable TV advertising expanding the boundaries of technology demonstrating the positive impact of targeted campaigns on advertisers for more than a decade
More than just technology
While we’re proud of the technology and its ease of integration with existing television networks and distributors, we’re equally proud of the thought leadership demonstrated by INVIDI over the last 10+ years. The ability of our team to provide solid direction into everything from system implementations to analyzing consumer response data has played a large role in the success of our system users and advertisers.
It’s why we’ve assembled this collection of resources: To provide potential users with the basic and the detailed information necessary to make an informed decision about partnering with INVIDI to deploy and accelerate adoption of addressable TV advertising.
As marketing technology evolves and matures, more and more experts are realizing the impact and importance of addressable TV advertising.
Definitions to the most common terms that our INVIDI customers ask about
Find out how advertisers are increasing campaign effectiveness and achieving success with addressable campaigns powered by INVIDI’s technology.
Sharing research, driving the addressable revolution
As highly-experienced leaders in the addressable TV advertising industry for more than a decade, INVIDI and other advertising experts are happy to share their thoughts on the addressable advertising opportunity, technology advancements, and its worldwide impact.