

Advertisingis changingdrastically

INVIDI’s addressable advertising technology leapfrogs both traditional TV ads and online marketing tools by delivering these data-driven capabilities for advertisers using any television platform for their campaign. For the first time on television, advertisers can:
Stop paying for programs an audience might be watching and target the right audience whatever – and whenever – they’re watching.
Monitor effectiveness across platforms and create complementary messaging for specific devices to drive engagement.
Track viewer interactions and connect data sources to close the loop on customer activities and drive true marketing outcomes.
Manage frequency, reach, and separation to reduce viewer fatigue, improve awareness, and craft marketing stories that evolve over time, deepening engagement.
Customize messaging and compare results to inform future strategies and quickly adapt to new opportunities for your messages.
Target Audience: Women 18-49 who own dogs (10% of women 18-49).
CPM: Cost per mille
eCPM: Effective cost per mille
Big impressions don’t mean high reach and they come with a higher eCPM
400 million impressions reached 50 million people
but only 5 million of them were in the target audience.
Reach and frequency capping through addressable advertising ensures delivery to the right people and a lower eCPM
40 million impressions reached 5 million people
ALL of them were in the target audience.
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