Advertisingis changingdrastically
TV advertising has been a dominant marketing channel across the world for more than 60 years.
However, in promising increased campaign effectiveness through data collection and integration, online media alternatives are challenging this dominance.
INVIDI’s addressable advertising technology leapfrogs both traditional TV ads and online marketing tools by delivering these data-driven capabilities for advertisers using any television platform for their campaign. For the first time on television, advertisers can:
Buy access to your preferred audience, NOT a program
Stop paying for programs an audience might be watching and target the right audience whatever – and whenever – they’re watching.
Coordinate key elements of cross-channel campaigns
Monitor effectiveness across platforms and create complementary messaging for specific devices to drive engagement.
Measure results and maximize ROI
Track viewer interactions and connect data sources to close the loop on customer activities and drive true marketing outcomes.
Control the delivery of your message
Manage frequency, reach, and separation to reduce viewer fatigue, improve awareness, and craft marketing stories that evolve over time, deepening engagement.
Test responses and adapt
Customize messaging and compare results to inform future strategies and quickly adapt to new opportunities for your messages.
Stop paying for audiences you don’t want
Target Audience: Women 18-49 who own dogs (10% of women 18-49).
CPM: Cost per mille
eCPM: Effective cost per mille
Traditional Linear
Big impressions don’t mean high reach and they come with a higher eCPM
400 million impressions reached 50 million people
but only 5 million of them were in the target audience.
CPM: $10 eCPM: $100
Addressable Spot Optimization
Reach and frequency capping through addressable advertising ensures delivery to the right people and a lower eCPM
40 million impressions reached 5 million people
ALL of them were in the target audience.