TV advertising has been a dominant marketing channel across the world for more than 60 years. However, in promising increased campaign effectiveness through data collection and integration, online media alternatives are challenging this dominance.
INVIDI’s addressable advertising technology leapfrogs both traditional TV ads and online marketing tools by delivering these data-driven capabilities for advertisers using any television platform for their campaign. For the first time on television, advertisers can:
Buy access to your preferred audience, NOT a program
Stop paying for programs an audience might be watching and target the right audience whatever – and whenever – they’re watching.
Control the delivery of your message
Manage frequency, reach and separation to reduce viewer fatigue, improve awareness and craft marketing stories that evolve over time, deepening engagement.
Test responses and adapt
Customize messaging and compare results to inform future strategies and quickly adapt to new opportunities for your messages.
Coordinate key elements of cross-channel campaigns
Monitor effectiveness across platforms and create complementary messaging for specific devices to drive engagement.
Measure results and maximize ROI
Track viewer interactions and connect data sources to close the loop on customer activities and drive true marketing outcomes.
… all without risking consumer privacy
All data is maintained anonymously, with no personally identifiable information (PII) being captured by the INVIDI system.