At INVIDI, we understand the privacy concerns of today’s modern consumers and governments and take this issue seriously. As a media company, we’ve been meeting U.S. privacy regulations for more than a decade, driving success for our customers while protecting the privacy of the audiences they’re connecting with.
Privacy by design inspires consumer confidence
While one of the key differentiators of addressable TV advertising is its use of audience-targeting data, we also recognize the inherent privacy needs of consumers. Which is why we’ve designed our solution with an architecture that protects their privacy while still enabling the precision audience targeting that generates improved ROI for advertisers and ad inventory owners.
No PII collected or stored are perfect for privacy around the world
While the INVIDI system is able to combine multiple data sources, no personally identifiable information (PII) is collected or stored within the system. To protect viewer privacy, audience classifier data does not go beyond the utilized devices and is not available to the INVIDI system or its users. This ensures a consumer-friendly system that meets privacy legislation requirements around the world.