Searching for new advertising revenue streams?

Then it's time to integrate addressability into your business model. Addressable advertising complements your existing traditional advertising business by creating a new line of revenue and strengthening your existing one.

The How To Build An Addressable Advertising Business playbook

Filled with key insights gleaned from 20 years of industry-leading experience, our 6-module playbook walks you through the critical elements of building a successful addressable advertising business for premium video content.

Learn how to:

  • Activate precision targeting
  • Deliver relevant ads
  • Measure campaign success with conversion data and attribution reports
  • Capture higher eCPMs by targeting advertising to tightly defined audiences
  • Capitalize on dividing the distribution footprint into smaller geographies (localizations)
  • Activate low-performing traditional inventory into high-value, data-driven addressable inventory

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