Today’s modern consumers move seamlessly from platform to platform all day long, no longer tied to a specific medium for their news or entertainment needs. TV, mobile, tablet – you name it.
Integrating across platforms is a key deliverable of the INVIDI addressable TV advertising system, making it a truly cross-platform solution. By leveraging the audience targeting data, consumers view ads run on all platforms while advertisers are able to measure the behaviors of their audiences.
Capitalizing on this device-agnostic approach, the INVIDI system works on any TV platform, including live TV, VOD, OTT and mobile viewing. In fact, the INVIDI system is the only addressable solution on the market that works with traditional linear TV and Internet based services, making it a unique one-size-fits-all solution for advertisers, service providers and networks.