Airing a commercial in the wrong household doesn't make an impression.

At INVIDI we’re leading the new paradigm by transforming TV from a mass channel to a personalized brand experience, creating the first truly accountable way to use TV advertising. We use complex technology to achieve a simple solution and it delivers mass market appeal with pinpoint accuracy.

It's called addressable advertising and it reduces marketing waste by delivering your message directly to the right people using prime time, every time, everywhere.

Addressable advertising is the holy grail of television advertising…

Michael Kubin, Advisory Board Chair

INVIDI’s powerful suite of advanced tools enables operators to effectively target television viewers with the same precision as direct mail and programmatic purchasing power as the digital advertising world — enhancing customer relationships and cultivating significant new revenue opportunities without compromising viewer privacy.

Now advertisers, MVPDs, and broadcasters have the power to simultaneously deliver multiple and distinct messages to individual households during a single commercial break. For the first time you can send targeted television media exactly where it needs to go - to the right household, the right consumer, at the right time - and measure the direct result of your investment.

WHO WE WORK FOR

NEWSWORTHY

AT&T, Dish, WPP to Buy Invidi Technologies

November 21, 2016

AT&T Inc., Dish Network Corp. and WPP PLC are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.

Under the terms of the deal, which is expected to close in the first quarter, AT&T is to hold a controlling stake and Invidi would continue to operate independently. Financial terms weren’t disclosed.

AT&T, DISH and WPP to Acquire INVIDI, Operate it Together | AT&T

November 21, 2016 - Business Wire

DALLAS & ENGLEWOOD, Colo.--(BUSINESS WIRE)--AT&T*, DISH Network L.L.C., a wholly-owned subsidiary of DISH Network Corporation, and WPP have announced plans to acquire INVIDI Technologies, a leader in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership, and each company will name representatives to INVIDI’s board of directors. AT&T will hold a controlling interest in the venture.

INVIDI’s software lets advertisers deliver addressable video advertising to the target audience — on TV and across multiple distribution platforms. Ads are delivered via INVIDI’s technology to target households that can be matched to thousands of demographic or psychographic attributes, or to a custom list provided by an advertiser. This lets advertisers and media buyers accurately control reach, separation and frequency across video platforms.

INVIDI Makes This Ad For You

March 24, 2016 - Geoff George, Sync Magazine

Bruce Anderson and INVIDI Technologies Corporation use “addressable advertising” software to ensure that no one ever sees an irrelevant commercial again.

Maybe you’ve been shopping around for a new car and, coincidentally, have seen a lot of commercials airing during the morning news for the automotive makes and models you’ve been considering. Perhaps you’re looking for your next vacation destination, and there during the breaks of your sitcoms have been spots for beaches in Florida and mountains in Montana. If it feels more and more these days like the ads on your television have been selected just for you, there’s a good chance they actually have been, most likely by INVIDI Technologies Corporation and its Advatar software.

Addressable TV Isn't On the Way; It's Arrived

February 29, 2016 - Al Urbanski, Senior Editor, Direct Marketing News

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

Last year a national beverage brand sought to win back business from households with incomes in excess of $70,000 and kids ages 7 to 12. It purchased third-party data from a leading aggregator and matched it with first-party data from participating media companies to execute a highly targeted blitz. It scored big. Following the campaign, penetration within the target segment increased 38%, bringing with it a 21% sales lift. But it wasn't direct mail couponing or programmatic display advertising that accomplished this feat. It was television—addressable TV, to be precise.

Welcome to marketing nirvana.

August 16, 2015 - Michael Wolff - USA TODAY

In the late 1980s, Time Inc., among the nation’s greatest senders of junk mail, figured out, in an epochal target marketing advance, how to replace “occupant” on each letter with the actual name of the recipient. A decade later, digital media figured out how to target relevant ads to specific users (if you’ve recently bought a shirt, by gum, you’ll see more shirts ads).

Photo: Brett T. Roseman for USA TODAY

Addressable Ads Move to the Forefront

August 11, 2014 - JON LAFAYETTE - Broadcasting & Cable

Starcom MediaVest clients spend millions, get access to valuable data with advanced targeting technology.Usually seen as something remaining a few years away, addressable advertising has finally arrived. It has even had its own upfront.

Comcast Set to Deliver Addressable Ads to U.S. Households This Year

June 10, 2014 - ANDY PLESSER - The Huffington Post

Comcast, the nation's largest cable operator, is ready to deliver addressable ads on a household level and will rollout the service fully this year. The ads will be the two-minutes that the cable programmers provide MSO's within each hour.

The CMO's Guide to Addressable TV Advertising

February 19, 2014 - JEANINE POGGI - AdvertisingAge

It sounds like a marketer's dream: Send a specific TV commercial to an individual household. But it's actually real -- just with plenty of caveats. You've surely heard of addressable advertising, but here's what you need to know.THE BASICSReach: Addressable ads are currently available in up to 42 million households through live TV and video-on-demand. The pool is expected to reach 50 million households by the end of this year.

Political Ads Will Soon Be Pinpointed To Individual Voters' Homes

February 17, 2014 - PHILIP ELLIOTT - Business Insider

The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals.

And, in some places, they can reach those individuals directly through their televisions.

Targeted TV Ads Set for Takeoff

December 20, 2010 - SUZANNE VRANICA - The Wall Street Journal

DirecTV to Pioneer Commercials Keyed to Each Household; Concerns About Privacy, Technology LingerAfter years of promises and false starts, TV commercials targeted at individual homes may finally be ready for prime time.

DirecTV Eyes Local Ads on 50 Channels in 50 Cities

December 10, 2010 - Multichannel News

Local advertising represents an opportunity of “a couple hundred to $400 million” for DirecTV, chairman and CEO Mike White said at last week’s investor day conference.

The box rocks

September 30, 2010 - The Economist

AS WESTERN economies slid towards recession three years ago, media and advertising executives began to ask worrying questions. Would the advertising slump prove structural or cyclical? Would marketing money return to all media, or just a few? The answers are becoming clear.

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