KRAFT
Greater Cost Efficiencies than Linear and More Households Buying More!
The Situation
How does Kraft re-establish an iconic brand’s status with the strategic target of millennial families with young kids?
The Campaign
Target Universe: 848,697 Addressable TV HHs. Campaign Length: 12 weeks
Campaign Delivery Summary
- 99% Target Reach
- 23.4x Average Frequency
- 120 Delivery Index
The Results
