We are thrilled to share Tata Play’s announced launch of addressable advertising in India. Powered by INVIDI Conexus®, the revolutionary platform enables advertisers to precisely target households and deliver analytics-driven campaigns to TV for the first time, while increasing the value of every addressable advertising spot. This industry-changing collaboration between Tata Play and INVIDI is reshaping the future of television advertising in India and beyond!
As Tata Play moves from making a first impression to delivering millions of impressions, INVIDI Conexus will provide the foundation for connecting the entire addressable advertising ecosystem across India.
