Princeton, NJ – February 3, 2021
INVIDI Technologies, the global leader in addressable television, received a Technology & Engineering Achievement Emmy® Award from The National Academy of Television Arts & Sciences (NATAS) for “Development and Pioneering Deployment of Synchronized Local DMA Advertising Capability for DBS/MVPDs.” It is the second time INVIDI’s technological achievements have been recognized with an Emmy Award.
INVIDI’s important advertising and addressable television industry invention expands the addressable advertising footprint by as much as 20% through the addition of DBS (Direct Broadcast Satellite) homes to the local advertising sales market. This creation allows DirecTV and Dish Network to participate in local interconnects, which further benefits the local cable ad sales organizations as well as their advertising clients.
INVIDI’s award-winning technology connects satellite video delivery systems into the local DMA sales channels controlled by the cable operators using its addressability capability. This permits the local DMA schedule to run only in that specific DMA on the DirecTV and DISH delivery systems. In turn, local advertisers can reach viewers on those platforms in the same way they reach viewers on Comcast, Cox and Charter.
Local cable ad sales teams are able to take orders, transmitting the schedules to INVIDI’s software which “converts” them into geographically targeted spots set to run on a particular channel at a particular time. Subsequent to airing, the “as-run” logs for satellite systems are then generated and sent back to the original cable operator for reconciliation and billing.
“We are very proud to receive our second Emmy® Award for technological achievement,” said INVIDI’s co-CEO and Global CTO Bruce Anderson. “From our inception we have built a world-class engineering team whose sole charge is to build systems that excel at serving the needs of addressable television distributors. This in turn benefits every other component of the addressable ecosystem: programmers, advertising agencies, media companies and television viewers.”
INVIDI shares this prestigious Emmy® Award with Ampersand, Comcast, Charter, Cox, AT&T and Dish Network.
The Technology & Engineering Emmy® Awards are awarded to a living individual, a company, or a scientific or technical organization for developments and/or standardization involved in engineering technologies that either represent such an extensive improvement on existing methods or are so innovative in nature that they have materially affected television.
About INVIDI Technologies
INVIDI Technologies is a global technology company jointly owned by ATT, Dish Network and WPP. Founded in 2003, INVIDI pioneered the development of addressable television, first in the United States and then globally in Europe, Latin America, Asia and Australia. INVIDI’s proprietary technology is able to provide true addressability on both local as well as programmer advertising inventory on all MVPDs (cable, satellite and telco) as well as via online television distribution.
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a non-profit service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational, and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Awards for News & Documentary, Sports, Daytime entertainment, and Daytime Creative Arts & entertainment programming, as well as achievements in television Technology & Engineering.