Technology is fundamentally changing the way brands connect with audiences through television
At the forefront of this movement is INVIDI’s addressable advertising solution, a powerful system for using data to maximize advertising effectiveness and reduce the waste of traditional linear and programmatic advertising standards.
Simply put ...
INVIDI enables TV operators to deliver the tools advertisers need to generate powerful campaigns through precisely-targeted audience messaging with unparalleled reach. These tools produce measurable and improved ROI.
This “device-agnostic solution” means ads are delivered to the right household no matter:
Addressable outsmarts programmatic and traditional linear TV
Unlike traditional linear or programmatic TV, INVIDI addressable technology can completely eliminate wasted reach, when ads are viewed by viewers who aren’t part of the target market. This precision can’t be stopped by ad blockers and introduces the ability to measure the impact of impressions when matched to actual conversions, closing the loop on true marketing outcomes and delivering improved audience understanding.
Benefits abound for all users
The benefits generated by precision targeting are significant and flow to everyone involved in the delivery process.
- Only pay for the audience you want
- Expand your creative control with audience insights
- Execute campaigns across mediums
Ad Inventory OwnersMore Benefits
- Increase the value and usage of ad inventory
- Introduce new revenue opportunities, reducing pressure on ad load
- Enhanced content delivery platform
- Better viewing experience
- Exposure to more relevant and optimized advertising messages
- Potential for fewer ads depending on ad load