With the launch of the MDX model, Acura wanted to deploy a strategic and targeted heavy-up to complement the overall national media plan by increasing message frequency against a high-value audience of consumers in-market for a luxury CUV.
Households in-market for new luxury CUV leveraging Experian’s North American Vehicle Database.
Campaign Delivery Summary
- 24,651,000 Impressions
- 81% Target Reach
- 32x Average Frequency