Princeton, NJ (December 5, 2018) – INVIDI Technologies Corporation, the leading provider of addressable television advertising systems, announced today they have acquired the advertising technology division (formerly Videoplaza) of Ooyala. The division provides a Software as a Service (SaaS) ad serving platform specializing in digital video advertising and programmatic trading. INVIDI will bring on over forty software engineers and account managers in the US, UK, Sweden and India. Financial terms of the transaction were not disclosed.
The purchase of Ooyala’s Advertising Technology division, based in Stockholm, Sweden increases INVIDI’s global leadership position within the addressable advertising marketplace. Ooyala’s Pulse product, deployed with over 40 customers in Europe, India and other countries, is a sell-side video ad serving platform for broadcasters and premium publishers who run a digital video advertising business. Pulse provides a holistic approach to ad serving allowing video publishers to manage, serve and optimize ad delivery and monetization across direct and programmatic sales channels, all within a single user interface.
“The combination of Ooyala’s advertising technology with INVIDI’s addressable television advertising system will provide our global clients with a best in class, cross-platform ad management and addressable advertising product suite” said David Downey, CEO of INVIDI. “INVIDI is dedicated to enhancing the value of TV advertising through addressable advertising wherever and whenever viewers are watching. The acquisition of Ooyala’s advertising technology extends the reach of advertiser campaigns with a single campaign management system providing consistent experience management and enabling extended optimization techniques. “
About INVIDI Technologies Corporation
INVIDI is a developer of addressable advertising technology, allowing television advertisers to show their advertising spots to their targeted audiences more efficiently, more effectively and with significantly reduced waste. INVIDI contracts with leading multichannel video programming distributers (MVPDs) to include its software in their respective set-top boxes, DVRs and other user equipment devices to deliver targeted advertisements based on a variety of demographic attributes selected by the advertisers. INVIDI has also developed a cloud-based solution for deployment in Internet protocol-based platforms. INVIDI’s proprietary addressable advertising technology is currently deployed in over 30 million households.