Robust viewer data is at the heart of the INVIDI addressable advertising solution. Our ability to target households – across devices is unmatched by both traditional linear TV and programmatic advertising and provides a truly device agnostic, or all-glass solution.
Data consolidation is a powerful resource
The INVIDI system offers the capacity to easily combine a variety of data sources to achieve the message-delivery precision that advertisers need. This flexibility enables advertisers to go beyond traditional demographics (age/gender) to include psychographic and behavioral information for more accurate household targeting. Common data sources employed include:
|Product ownership, purchase history, inquiry history, target lists and custom segmentations|
|Customer data from their subscriber base|
|Organizations able to provide demographic profiles, geo-segmentations and access to other specialty databases|
Targeting done on the fly
How powerful is the INVIDI Solution? Powerful enough to integrate each data set, determine the preferred audience and choose and stream the appropriate ad(s) all in real time. The result: advertisers reach only the households they want, vastly reducing waste and optimizing an ad inventory owner’s existing inventory through higher per viewer revenue and more efficient ad allocation.
Measuring the impact of impressions – at a household level
The INVIDI system captures detailed impression data, recording information on every attempted ad delivery and illustrating how ads are being delivered and consumed at the individual device level including:
- Which ad was played, what time it played and how long it was viewed
- Number of times the ad played over a specified time period
- Which network the ad played on
Closing the loop – options to do unprecedented conversion tracking
The ability to match conversion data with impression data is a capability that moves the potential of addressable advertising far ahead of traditional linear or programmatic TV. By enabling advertisers to use third-party data options, INVIDI users can track consumer response to a specific call to action and marketers can easily see the completion of the marketing cycle and their campaign impact. Tracking this behavioral activity is invaluable to advertisers, particularly as they prepare to drive segmentation analyses and predictive modeling for future campaigns.
Privacy preserved while targeting
Despite the use of multiple data sources, the INVIDI system is designed to protect consumer privacy and meet protection legislation requirements around the world. Find out more about how we accomplish this in our privacy section.
Contact us if you’re interested in more information about how INVIDI’s data-driven addressable advertising solution could meet your campaign needs.