As the market’s only addressable solution that works with traditional linear TV and Internet based services, the INVIDI system is a unique one-size-fits-all solution for advertisers, service providers, and networks.
Today’s modern consumers move seamlessly from platform to platform all day long, no longer tied to a specific medium for their news or entertainment needs. TV, mobile, tablet – you name it.
Integrating across platforms is a key deliverable of the INVIDI addressable TV advertising system, making it a truly cross-platform solution. By leveraging the audience targeting data, consumers view ads run on all platforms while advertisers are able to measure the behaviors of their audiences.
Capitalizing on this device-agnostic approach, the INVIDI system works on any TV platform, including live TV, VOD, OTT and mobile viewing. In fact, the INVIDI system is the only addressable solution on the market that works with traditional linear TV and Internet based services, making it a unique one-size-fits-all solution for advertisers, service providers and networks.
With viewer fragmentation, is TV advertising still impactful?
Consumer behavior demonstrates a very clear “yes.” Research shows neither digital nor direct mail can match the long-term ROI of TV advertising because of the way that consumers connect emotionally with TV. Studies have proven that even successful digital campaigns have benefited from the positive halo effect TV ads provide, driving improved results when the two are combined.
Contact us if you’re interested in more information about how INVIDI’s addressable advertising solution delivers an all-glass solution for marketers anywhere in the world.