Optimize. Maximize. Unite.
Introducing INVIDI Edge™, an unparalleled video ad tech platform that integrates the entire advertising ecosystem.
At INVIDI, we have a single vision: target qualified viewing audiences with pinpoint accuracy.
With INVIDI Edge™, we offer a unified video ad tech platform that joins our linear addressable offering with our IP-delivered advertising solution. The resulting platform simplifies operations, promotes nimbleness and agility, and helps advertisers reach qualified audiences more efficiently.
The end-to-end solution includes:
Subscriber TargetingFast and accurate to support your customers’ changing needs. |
Campaign Management & MonitoringSimplified and streamlined to improve operational efficiencies. |
Ad DecisioningVersatile to support your complex ecosystem. |
Experience ManagementOptimum ad exposure with cross-platform campaign metrics. |
Inventory Rights & ManagementSeamlessly deliver campaigns across inventory pools without special handling. |
Ad RoutingState-of-the-art routing, translation, decoration, and response management. |
Performance & AnalyticsReal-time visibility to drive detailed insights, improve decision making, and maximize agility. |
System MonitoringDetailed view of campaign and system health paired with guided troubleshooting. |
As a best-of-breed system, the INVIDI solution is:
-
Cost-efficient
Minimizes disruption to legacy processes, workflows, and architecture while avoiding costly capital investment.
-
Advanced
Uses exclusive, patented intellectual property to deliver unprecedented capabilities for TV and across devices.
-
Reliable
Delivers smooth, monitored advertising insertions that do not jeopardize the underlying video signal.
-
Intelligent
Enables third-party data analysis for advertisers to make more informed decisions and clearly demonstrate campaign ROI.
-
Data-driven
Enable more informed decisions through better use of readily-available data.
-
Privacy-centered
Identify and target the right audience without invading the consumer’s privacy.
-
Device-agnostic
Engage the right audience no matter what, when or how they’re watching.
