The Situation

With the launch of the MDX model, Acura wanted to deploy a strategic and targeted heavy-up to complement the overall national media plan by increasing message frequency against a high-value audience of consumers in-market for a luxury CUV.

Strategic Target

Households in-market for new luxury CUV leveraging Experian’s North American Vehicle Database.

Campaign Delivery Summary

  • 24,651,000 Impressions
  • 81% Target Reach
  • 32x Average Frequency


The Result