Maximize sellout rate with simulation-based forecasting
Our forecasting engine helps sellers realize the full potential of inventory yield and achieve their revenue goals. It considers real-time campaign metrics, current account settings and historical traffic to help customers prepare and plan for future demand.
Minimize risk with projected delivery
Use forecasting insights to adjust campaigns at risk of under-delivering. Our forecasting engine predicts whether a campaign will deliver in full even before it begins; forecast results are adjusted with the latest data in real-time for optimal revenue planning.
Extract the power of data insights
Our advanced reporting allows sellers to create reports with an unlimited combination of reporting fields. The unified view of direct and programmatic reporting informs yield managers how to iterate their allocation strategy and gain the optimal value for both content and audience.
Ingest data from first-party and third-party data sources to forecast, target and report across sales channels. Segment your audience across platforms and complement your digital sales strategy with audience packages. Sellers can merchandize audiences for both direct and programmatic campaigns to get those premium ad dollars.