The Pulse ad management and programmatic trading tools are designed specifically to help broadcasters and publishers run their video ad businesses.
INVIDI Pulse is a sell-side video ad serving platform for broadcasters and premium publishers who run a video advertising business. It provides a holistic approach to ad serving allowing you to manage, serve, and optimise your ad delivery across direct and programmatic sales channels, all within a single user interface. This offers greater visibility and control of the ad inventory across sales channels, and more insights to maximise demand and yield for every impression.
Pulse is responsible for deciding which video ads to show on available inventory, then managing and delivering the right ads based upon preset campaign guidelines, all while ensuring you get the best price for every impression. Pulse can also function as a third-party ad server, meaning you can extract a VAST URL from Pulse and implement it in other ad servers.