Take the Pain out of the Campaign with a +42% Sales Rate Lift.
HOW DO WE GET CONSUMERS TO TRY OUR PRODUCT?
Excedrin was looking to drive trial and consideration by more precisely reaching the brand’s defined target profile.
Households with women 25-54 and Excedrin users or competitive purchasers’ look-alike model.
Campaign Length: 6 weeks, 30-day post-campaign window.