INVIDI Makes This Ad For You

Bruce Anderson and INVIDI Technologies Corporation use “addressable…

Addressable TV Isn’t On The Way; It’s Arrived

The Golden Age of television advertising may just be arriving.…

INVIDI’s Addressable Horizons Expanding Fast: CEO Downey

 FORT LAUDERDALE — “Addressable TV”, the practice…

Welcome to Marketing Nirvana

In the late 1980s, Time Inc., among the nation’s greatest senders…

Addressable Ads Move To The Forefront

Starcom MediaVest clients spend millions, get access to valuable…

Comcast Set To Deliver Addressable Ads To U.S. Households This Year

Comcast, the nation's largest cable operator, is ready to deliver…

The CMO’s Guide To Addressable TV Advertising

It sounds like a marketer's dream: Send a specific TV commercial…

Political Ads Will Soon Be Pinpointed To Individual Voters’ Homes

WASHINGTON (AP) — The days when political campaigns would try…

Targeted TV Ads Set For Takeoff

DirecTV to Pioneer Commercials Keyed to Each Household; Concerns…

Directtv Eyes Local Ads on 50 Channels in 50 Cities

Local advertising represents an opportunity of “a couple hundred…