“There is scale there”: Myths of Addressable TV Advertising

DigiDay - For all of advertising’s holy grails, addressable…

How Using Addressable TV Can Reduce Repetitive Ads

It's accessible enough that even smaller brands can do it The…

How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever

ACR will kick the addressable revolution into overdrive In…

IAB Names Best Practices for Audience-Based Advanced TV Targeting

(ONLINEVIDEO.NET) - For video advertisers just getting started…

All the right marketing technology for advanced TV media buying

(MARTECH TODAY) 3 game-changing advancements put TV advertising…

Digital Expectations in a Television World

(MARTECH ADVISOR) - Remember the “good ole days” in advertising? For…

Chipotle sets eyes on addressable TV ads for 2018

Dive Brief: Chipotle Mexican Grill Inc. plans to focus on…