Greater Cost Efficiencies than Linear and More Households Buying More!


The Situation

How does Kraft re-establish an iconic brand’s status with the strategic target of millennial families with young kids?

The Campaign

Target Universe: 848,697 Addressable TV HHs. Campaign Length: 12 weeks


Campaign Delivery Summary

  • 99% Target Reach
  • 23.4x Average Frequency
  • 120 Delivery Index

The Results