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INVIDI Technologies wins Project OAR certification, bringing addressability to programming on all OAR-enabled Vizio televisions

PRINCETON, NJ (July 1, 2021) – Global addressable solutions company INVIDI Technologies is now a certified Project OAR partner, bringing addressable advertising into all 11.2 million OAR-enabled VIZIO TVs across the U.S., it was announced today by INVIDI co-CEO/global chief technology officer Bruce Anderson. Project OAR is a consortium of America’s leading media companies created to establish a common […]

INVIDI Technologies and Irdeto partner for integrated addressable solutions worldwide

Powerful agreement speeds cutting-edge targeted advertising technology for pay-TV operators, providing opportunities for new revenue streams beyond subscriptions PRINCETON, NJ and AMSTERDAM (the Netherlands), June 23, 2021 – Global addressable solutions company INVIDI Technologies and Irdeto, the world leader in digital platform security are rolling out a ready-to-deploy integrated technology for pay-TV operators. The collaboration of […]

Optimizing addressable advertising and other emerging channels is #1 priority among brands and agencies in 2021

Study commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia 46% of brands and agencies in the U.S. look to optimize emerging channels in 2021 100% have experienced at least one challenge implementing addressable at scale Industry needs unified measurement standard, interoperability and enablement to drive addressable’s long-term success […]

Just because you can hypertarget doesn’t mean you should

Addressable media has been in use for over a decade and is expanding across broadcast networks and distribution platforms. While it is very tempting for marketers to use addressability to hyperfocus on their target audience, a better way may be to consider the complete consumer journey and then target media and message accordingly. Invidi media […]

INVIDI Technologies Receives Technology & Engineering Emmy® Award For Enabling DirecTV and Dish Network Ad Sales to Local Markets

Princeton, NJ – February 3, 2021 INVIDI Technologies, the global leader in addressable television, received a Technology & Engineering Achievement Emmy® Award from The National Academy of Television Arts & Sciences (NATAS) for “Development and Pioneering Deployment of Synchronized Local DMA Advertising Capability for DBS/MVPDs.” It is the second time INVIDI’s technological achievements have been […]

INVIDI expands Programmer Addressable Advertising with DIRECTV, adding to its existing partnerships with DISH Media and Adcuratio

Expansion of pay-TV provider and programmer national addressable footprint creates critical mass necessary for rapid advertiser adoption New York – September 15, 2020 Adcuratio Media and INVIDI Technologies announced today that DIRECTV (part of AT&T) and INVIDI have entered into an alliance with Adcuratio to build one of the largest platforms for national addressable inventory […]

INVIDI Technologies extends successful relationship with Tata Elxsi

Bangalore – Originally posted Aug.03,2020 on www.tataelxsi.com  INVIDI Technologies and Tata Elxsi today announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA. INVIDI Edge™ is a market-leading combination of single view addressability across both OTT and linear TV audiences, providing a one-stop solution for […]

Advanced TV Ad Targeting: Separating the Wheat From the Chaff

Using rich first- and third-party data to target audiences on TV as in digital You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is just one of many improvements available via Advanced TV. It sounds […]