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Optimizing addressable advertising and other emerging channels is #1 priority among brands and agencies in 2021

April 5, 2021 in /by

Study commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia 46% of brands and agencies in the U.S. look to optimize emerging channels in 2021 100% have experienced at least one challenge implementing addressable at scale Industry needs unified measurement standard, interoperability and enablement to drive addressable’s long-term success […]

Just because you can hypertarget doesn’t mean you should

March 17, 2021 in /by

Addressable media has been in use for over a decade and is expanding across broadcast networks and distribution platforms. While it is very tempting for marketers to use addressability to hyperfocus on their target audience, a better way may be to consider the complete consumer journey and then target media and message accordingly. Invidi media […]

INVIDI Technologies Receives Technology & Engineering Emmy® Award For Enabling DirecTV and Dish Network Ad Sales to Local Markets

February 3, 2021 in /by

Princeton, NJ – February 3, 2021 INVIDI Technologies, the global leader in addressable television, received a Technology & Engineering Achievement Emmy® Award from The National Academy of Television Arts & Sciences (NATAS) for “Development and Pioneering Deployment of Synchronized Local DMA Advertising Capability for DBS/MVPDs.” It is the second time INVIDI’s technological achievements have been […]

INVIDI expands Programmer Addressable Advertising with DIRECTV, adding to its existing partnerships with DISH Media and Adcuratio

September 16, 2020 in /by

Expansion of pay-TV provider and programmer national addressable footprint creates critical mass necessary for rapid advertiser adoption New York – September 15, 2020 Adcuratio Media and INVIDI Technologies announced today that DIRECTV (part of AT&T) and INVIDI have entered into an alliance with Adcuratio to build one of the largest platforms for national addressable inventory […]

INVIDI Technologies extends successful relationship with Tata Elxsi

August 11, 2020 in /by

Bangalore – Originally posted Aug.03,2020 on www.tataelxsi.com  INVIDI Technologies and Tata Elxsi today announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA. INVIDI Edge™ is a market-leading combination of single view addressability across both OTT and linear TV audiences, providing a one-stop solution for […]

Advanced TV Ad Targeting: Separating the Wheat From the Chaff

April 11, 2018 in /by

Using rich first- and third-party data to target audiences on TV as in digital You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is just one of many improvements available via Advanced TV. It sounds […]

How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever

April 3, 2018 in /by

ACR will kick the addressable revolution into overdrive In ACR data, brands have the tools they need to execute true measurement and attribution. Getty Images   (AdWeek.com) – For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of […]

Addressable Anxiety? Time to Jump In

March 13, 2018 in /by

“Crossing the chasm” and what is it going to take for advertisers, programmers and distributors to adopt and accelerate addressable? What is holding it back? What are the myths out there? Two billion dollars. Or actually, more than two billion dollars. That’s about how much money advertisers will place on addressable television in 2018, from […]

Liberty Global to use machine learning to target ad market with Liberty Insights

March 7, 2018 in /by

Liberty Global is going on the offensive against tech giants Google and Facebook by working collaboratively with broadcasters and the veracity and scale of data harvested from its own platforms. Laurence Miall-d’Aout (DigitalTVEurope.com) – “There are lots of fears about how big the threat GAFA [Google, Apple, Facebook and Amazon] has become and how regulation doesn’t seem […]

Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly

March 6, 2018 in /by

Beet.TV (SAN FRANCISCO) – Based on a survey of 88 Association of National Advertisers members and the Everett Rogers innovation adoption model, addressable television advertising has reached its inflection point and will grow quickly. This is because 15% of respondents regularly include addressable in their TV plans while another 35% have experimented with it. “These […]