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Adcuratio launches with DIRECTV, joining DISH Media and INVIDI in enabling Programmer Addressable Advertising

Expansion of pay-TV provider and programmer national addressable footprint creates critical mass necessary for rapid advertiser adoption New York – September 15, 2020 Adcuratio Media and INVIDI Technologies announced today that DIRECTV (part of AT&T) and INVIDI have entered into an alliance with Adcuratio to build one of the largest platforms for national addressable inventory […]

INVIDI Technologies extends successful relationship with Tata Elxsi

Bangalore – Originally posted Aug.03,2020 on www.tataelxsi.com  INVIDI Technologies and Tata Elxsi today announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA. INVIDI Edge™ is a market-leading combination of single view addressability across both OTT and linear TV audiences, providing a one-stop solution for […]

Advanced TV Ad Targeting: Separating the Wheat From the Chaff

Using rich first- and third-party data to target audiences on TV as in digital You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is just one of many improvements available via Advanced TV. It sounds […]

How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever

ACR will kick the addressable revolution into overdrive In ACR data, brands have the tools they need to execute true measurement and attribution. Getty Images   (AdWeek.com) – For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of […]

Addressable Anxiety? Time to Jump In

“Crossing the chasm” and what is it going to take for advertisers, programmers and distributors to adopt and accelerate addressable? What is holding it back? What are the myths out there? Two billion dollars. Or actually, more than two billion dollars. That’s about how much money advertisers will place on addressable television in 2018, from […]

Liberty Global to use machine learning to target ad market with Liberty Insights

Liberty Global is going on the offensive against tech giants Google and Facebook by working collaboratively with broadcasters and the veracity and scale of data harvested from its own platforms. Laurence Miall-d’Aout (DigitalTVEurope.com) – “There are lots of fears about how big the threat GAFA [Google, Apple, Facebook and Amazon] has become and how regulation doesn’t seem […]

Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly

Beet.TV (SAN FRANCISCO) – Based on a survey of 88 Association of National Advertisers members and the Everett Rogers innovation adoption model, addressable television advertising has reached its inflection point and will grow quickly. This is because 15% of respondents regularly include addressable in their TV plans while another 35% have experimented with it. “These […]

GroupM global chair: ‘Australian media budgets have gone too far digital’

(ADNEWS) – Australian marketers have “gone too far” in shifting media budgets into digital channels and it’s addressable advertising that will allow television to compete for ad dollars in the lower parts of the marketing funnel. That’s the verdict of GroupM’s global chairman Irwin Gotlieb, who delivered his views on media planning, targeting and addressable TV advertising […]

IAB Names Best Practices for Audience-Based Advanced TV Targeting

(ONLINEVIDEO.NET) – For video advertisers just getting started with streaming options, the IAB’s Advanced TV Working Group has created a helpful two-page Advanced TV Targeting Overview. It’s a great resource for understanding what advanced TV and addressable TV are, discovering how both let advertisers target consumers, and learning best practices. Advanced TV, the guide explains is […]

All the right marketing technology for advanced TV media buying

(MARTECH TODAY) 3 game-changing advancements put TV advertising back in the limelight Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media […]