Optimizing addressable advertising and other emerging channels is #1 priority among brands and agencies in 2021
Study commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia 46% of brands and agencies in the U.S. look to optimize emerging channels in 2021 100% have experienced at least one challenge implementing addressable at scale Industry needs unified measurement standard, interoperability and enablement to drive addressable’s long-term success […]