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INVIDI Technologies announces new C-suite officer structure reflecting increasing client partnership roles and service delivery

Howard Fiderer, Niru Krishna, Prasad Sanagavarapu and Michael Kubin take on new titles and responsibilities; Krishna becomes connected TV industry rarity: female engineer chief innovation officer. PRINCETON, NJ (December 8, 2021) – In keeping with its 20-year history of leading the industry, global addressable advertising solutions company INVIDI Technologies announced a new C-Suite structure to reflect […]

INVIDI’s VP and General Manager, Nick Chuah hosted the “Linear TV Advertising: Challenges and Opportunities” panel at 2021 Asia Video Summit

PRINCETON, NJ (November 18, 2021) – INVIDI’s Nick Chuah hosted the Linear TV Advertising: Challenges and Opportunities panel earlier this week at the Asia Video Summit. The panel focused on the rise of OTT viewership and its impact on the distribution of advertising dollars between linear TV and online TV. The panelists discussed how this paradigm […]

INVIDI Technologies wins Project OAR certification, bringing addressability to programming on all OAR-enabled Vizio televisions

PRINCETON, NJ (July 1, 2021) – Global addressable solutions company INVIDI Technologies is now a certified Project OAR partner, bringing addressable advertising into all 11.2 million OAR-enabled VIZIO TVs across the U.S., it was announced today by INVIDI co-CEO/global chief technology officer Bruce Anderson. Project OAR is a consortium of America’s leading media companies created to establish a common […]

INVIDI Technologies and Irdeto partner for integrated addressable solutions worldwide

Powerful agreement speeds cutting-edge targeted advertising technology for pay-TV operators, providing opportunities for new revenue streams beyond subscriptions PRINCETON, NJ and AMSTERDAM (the Netherlands), June 23, 2021 – Global addressable solutions company INVIDI Technologies and Irdeto, the world leader in digital platform security are rolling out a ready-to-deploy integrated technology for pay-TV operators. The collaboration of […]

Optimizing addressable advertising and other emerging channels is #1 priority among brands and agencies in 2021

Study commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia 46% of brands and agencies in the U.S. look to optimize emerging channels in 2021 100% have experienced at least one challenge implementing addressable at scale Industry needs unified measurement standard, interoperability and enablement to drive addressable’s long-term success […]

Just because you can hypertarget doesn’t mean you should

Addressable media has been in use for over a decade and is expanding across broadcast networks and distribution platforms. While it is very tempting for marketers to use addressability to hyperfocus on their target audience, a better way may be to consider the complete consumer journey and then target media and message accordingly. Invidi media […]

INVIDI Technologies Receives Technology & Engineering Emmy® Award For Enabling DirecTV and Dish Network Ad Sales to Local Markets

Princeton, NJ – February 3, 2021 INVIDI Technologies, the global leader in addressable television, received a Technology & Engineering Achievement Emmy® Award from The National Academy of Television Arts & Sciences (NATAS) for “Development and Pioneering Deployment of Synchronized Local DMA Advertising Capability for DBS/MVPDs.” It is the second time INVIDI’s technological achievements have been […]

INVIDI expands Programmer Addressable Advertising with DIRECTV, adding to its existing partnerships with DISH Media and Adcuratio

Expansion of pay-TV provider and programmer national addressable footprint creates critical mass necessary for rapid advertiser adoption New York – September 15, 2020 Adcuratio Media and INVIDI Technologies announced today that DIRECTV (part of AT&T) and INVIDI have entered into an alliance with Adcuratio to build one of the largest platforms for national addressable inventory […]