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eCPMs: You only get one chance to make an effective impression

Oh, the good old days when television was simple to plan and buy! All you had to do was: Pick a Nielsen age and gender cohort – Adults 18-49, Men 25-54, Women 18-34, Negotiate your cost per thousand (CPM) by daypart, Refer to the plan’s daypart mix, Allocate dollars by daypart, Calculate whether that will […]