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eCPMs: You only get one chance to make an effective impression

Oh, the good old days when television was simple to plan and buy! All you had to do was: Pick a Nielsen age and gender cohort – Adults 18-49, Men 25-54, Women 18-34, Negotiate your cost per thousand (CPM) by daypart, Refer to the plan’s daypart mix, Allocate dollars by daypart, Calculate whether that will […]

Addressable Advertising: An Upgrade for Travel Brands

Credit: AT&T AdWorks   Football and turkey. Ugly sweaters and gingerbread lattes. No matter what your association is, the holiday season is already in full swing. It’s a time of celebration and merriment but above all else, the holidays are about family. And whether that means reconnecting with extended family or skipping town to avoid […]

INVIDI Introduces Addressable Television To Foxtel and Australia

Princeton, NJ (October 23, 2017) — INVIDI Technologies and Foxtel announced today they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content. This marks the first time the benefits of INVIDI’s addressable technology will be available in Australia to viewers, advertisers, distributors and programmers. Significantly, this […]

AT&T, DISH, WPP to buy INVIDI Technologies

AT&T Inc., Dish Network Corp. and WPP PLC are teaming up to buy INVIDI Technologies Corp., which focuses on targeted television advertisements, the companies said Monday. Under the terms of the deal, which is expected to close in the first quarter, AT&T is to hold a controlling stake and Invidi would continue to operate independently. […]

AT&T, DISH and WPP to Acquire INVIDI, Operate It Together | AT&T

DALLAS & ENGLEWOOD, Colo.–(BUSINESS WIRE)–AT&T*, DISH Network L.L.C., a wholly-owned subsidiary of DISH Network Corporation, and WPP have announced plans to acquire INVIDI Technologies, a leader in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership, and each company will name representatives to INVIDI’s board of directors. AT&T will […]

INVIDI addressable TV service sprouts up in Brussels

INVIDI, a company backed financially to the tune of $132m by industry titans such as Google, NBCUniversal, has launched a new Brussels-based operation it claims will help Europe ‘leap frog’ the US when it comes to addressable TV advertising. The new operation offers a service that helps advertisers improve the effectiveness of their TV campaigns, […]

INVIDI Makes This Ad For You

Bruce Anderson and INVIDI Technologies Corporation use “addressable advertising” software to ensure that no one ever sees an irrelevant commercial again Maybe you’ve been shopping around for a new car and, coincidentally, have seen a lot of commercials airing during the morning news for the automotive makes and models you’ve been considering. Perhaps you’re looking […]

Addressable TV Isn’t On The Way; It’s Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots. Last year a national beverage brand sought to win back business from households with incomes in excess of $70,000 and kids ages 7 to 12. It purchased third-party data from a leading aggregator […]