Viewers have more choice over what, how and when they watch video content than ever before. Fragmentation of audiences presents a massive challenge for advertisers.
Fortunately, INVIDI’s addressable technology solves this dilemma.
By using targeting data from a wide array of potential sources, the system creates anonymous device-level profiles that are matched against an advertiser’s desired characteristics.
Advertisers are finally able to deliver targeted ads through addressable-enabled cable, satellite and telco video content networks to reach the right viewer regardless of what, how and when they’re watching.
Combine audiences across multiple television networks to optimize ad inventory and enable unsold and underperforming inventory to be monetized.
Target different demographics watching a single commercial break; increase the value of commercial inventory by monetizing every viewer.
Target specific regions with relevant localized advertising content and increase demand and pricing for commercial inventory.
“Advertisers have long sought to couple the emotional impact and reach of television with the precision of direct marketing, and addressable TV is that long-sought-after hybrid solution, allowing advertisers the best of both worlds.”
For the first time on TV, advertisers have the ability to…
- Stop paying to reach viewers who are unlikely to take action
- Cap viewing frequency to avoid viewer fatigue and improve reach
- Tell stories that evolve over time, deepening engagement
- Personalize creative for each relevant segment
- Test responses and adjust future messages
- Measure campaign results and optimize ROI
- Deliver linked or complementary messaging across devices
Proven results across many industries
Advertisers both big and small are taking advantage of these unique capabilities. Hundreds of marketers have run thousands of campaigns using addressable technology across all major categories.
Low cost, low barriers to use
The INVIDI system is purpose-built to minimize conflicts with existing video content delivery infrastructure, mitigating capital investment requirements. With the guidance of INVIDI’s trained technology and operations team, the system can be adapted to a range of processes, workflows and architectures, minimizing risk to any deployment: linear, VOD and OTT.