Our Team

As CEO, David Downey brings a tremendous depth of cable television industry experience to INVIDI. His almost 40 years of experience includes cable operations, new media technologies, television advertising and start up management.

Dave has worked with the nation’s largest advertising agencies on targeted television advertising and was instrumental in securing support from both WPP and Starcom. More recently, he led the sale of INVIDI to AT&T, DISH and WPP.

As Founder and President of AMN, the nation’s first computer television network, he deployed to 5.5 million subscribers, in 116 markets including Comcast, Charter, Adelphia and ATT. At Triax Communications, Dave served as senior vice president responsible for franchising, marketing, programming, sales, advertising, and public relations.

As an inductee into the Cable Television Pioneers Class of 2012, he has been involved with launch or growth of many successful enterprises and now brings his leadership and vision to INVIDI Technologies.

Contact David by email at ddowney@invidi.com or view his LinkedIn.

Bruce Anderson is a widely known expert in digital video technology and has developed key patents in the industry. Bruce and the INVIDI team were awarded with a Technical Emmy in early 2017.

Prior to Joining INVIDI in 2001, Anderson was Vice President of Broadcast Products at DIVA, then the leading provider of video on demand. Anderson’s experience includes ten years at Sarnoff as Managing Director of Digital Television and Entertainment where he focused on the design and development of digital video systems. Anderson was part of a senior team that developed the ATSC Digital Television Standard, DIRECTV and DIVA. He also managed an intellectual property portfolio valued in excess of $200 million. Three of the projects Anderson managed led to Technical Emmy Awards for Sarnoff.

Contact Bruce by email at banderson@invidi.com or view his LinkedIn.

Chris O’Toole has over 25 years of finance and administration experience primarily in the cable and media sectors. Prior to joining INVIDI, Mr. O’Toole spent four years as Senior Vice President and CFO of On Command Corporation (100% owned subsidiary of Liberty Media Corporation until sold to Lodgenet Interactive Corporation in 2007) and was responsible for all financial, information technology, human resources and risk management activities.

While at On Command, Mr. O’Toole sat on the Board of Directors and for a period of time was Acting President of The Hotel Networks which sells advertising delivered through a private network to a number of “free-to-guest” channels targeted to the hotel’s demographics. Prior to working for On Command, Mr. O’Toole was the CFO and Vice President of Triax Telecommunications Corporation. At Triax, Mr. O’Toole was responsible for lending and investor relationships as well as all finance and administrative activities. Mr. O’Toole started his career with KPMG (formally Peat Marwick) and he is a certified Public Accountant.

Contact Chris by email at cotoole@invidi.com or view his LinkedIn.

A 30-year veteran of the media industry, Michael Kubin was originally a member of INVIDI’s Board of Directors and joined the operating side 3 years later as the Executive VP, Media. He acts as the evangelist for addressable television to agencies and advertisers to get them to adopt addressable television as part of their media plans, and is involved in the company’s global expansion, in particular to Latin America and Europe.

Kubin has managed a significant string of successful entrepreneurial ventures. At his first media buying company, Corinthian Media Buying, Kubin was integral in the creation and growth of its direct response subsidiary, Corinthian Direct, which grew to over $100 million in billings in just three years. After Corinthian, Kubin became president of Club Med Inc., the travel company’s US subsidiary.

With Club Med as his first client, Kubin co-founded Media Incorporated, which along with its direct response subsidiary, Media Direct Partners, was sold to IPG (The Interpublic Group) in 1996. Kubin then went on to co-found Evaliant Media Resources, a Web-based advertising tracking firm, which was sold to CMR (Taylor Nelson Sofres) in 2002. A member of several corporate boards of directors, Kubin has a BS in operations research from Cornell, an MBA from Harvard Business School and a Masters in Journalism from Columbia. His articles have been published in the New York Observer, The New York Times and The New Yorker.

Contact Michael by email at mkubin@invidi.com or view his LinkedIn.

Howard Fiderer comes to INVIDI Technologies with in-depth experience in product management and marketing and has worked in the cable and telecommunications industry for more than 20 years. He is responsible for driving INVIDI’s corporate development and product line management strategies and execution. Prior to INVIDI, Howard was VP of Product Management for [x+1] where he was instrumental in developing targeted advertising solutions and optimization systems for internet ad networks and corporate web sites.

As the founder of MAP Associates, he built a consulting practice from its infancy to be a respected supplier of several F100 companies including Verizon, Sprint, IBM, and Motorola. Prior to starting MAP, Howard ran the telecommunications and channels of distribution practices for RONIN Corporation. In addition to his consulting experience, Howard has worked for Intel’s systems division as well as startup ventures in communications. Howard graduated from Princeton University with a BSEE.

Contact Howard by email at hfiderer@invidi.com or view his LinkedIn.

Michael Cristofalo has over 20 years of software and hardware development experience. Prior to joining INVIDI in 2004, he was Vice President of Engineering at ACTV and was responsible for managing their cable product roll out. Mike has over 11 years of experience in Research and Development. He has lead digital set-top box development efforts at Philips and Motorola (formerly General Instrument).

Mike has been working with Digital Television systems for over 15 years including both the picture in picture and High Definition system at Philips. Mike was CEO of Philadelphia Real Time, a digital video engineering consulting company, for 4 years where he worked with Diva Systems, General Instrument and Ravisent Technologies.

Contact Michael by email at mcristofalo@invidi.com or view his LinkedIn.

Dan Wilson has more than 25 years of experience in technology management and complex software development. Before joining INVIDI, he was Vice President of Precise Systems Corporation, a developer of software and provider of consulting services for large scale litigation support. Most of Precise’s customers were engaged in very large IP litigation. Prior to that Wilson was a founder of Myrias Research Corporation, a developer of scientific parallel computers under contract with the American and Canadian Departments of Defense.

At Myrias, Wilson was originally Director of Software Development and later Director of Systems Development. Wilson also worked at AT&T Bell Labs and the Department of Computer Science of the University of Alberta.

Contact Dan by email at dwilson@invidi.com or view his LinkedIn.

Patrick Sheehan is responsible for INVIDI’s technical approach into international markets. He has 25 years of experience in managing, designing, and developing hardware and software for a variety of platforms and applications. In the government arena, Pat helped develop software for the NEXRAD weather radar system and the Sea Wolf submarine. In the financial arena, Pat has developed software for the global delivery of real-time financial data for the Dow Jones Corporation.

For the past 10 years, Pat has concentrated on developing systems for the cable industry, having worked for Motorola’s Set Top development group. Pat was a founding partner in Philadelphia Real Time, a consulting company working with digital cable technologies. In that capacity, Pat worked for Diva Systems helping to develop a VOD system, Hitachi Corporation working on a software MPEG decoder, and Sarnoff Corporation on an ATSC HDTV receiver. Pat also served as a Vice President of Software Development for ACTV, developing a targeted ad delivery system.

Contact Patrick by email at psheehan@invidi.com or view his LinkedIn.

Ronald Gravino currently serves as VP Finance and Human Resources for INVIDI. Prior to joining INVIDI, he was a financial and management consultant in private practice for over 15 years, specializing in start-up ventures and turnaround management, where he has held many interim CFO positions for developing companies. Previously he was CFO for Squibb-Novo Inc., an international pharmaceutical joint venture between Squibb Corporation and Novo Industri A/S of Denmark.

He serves as a Board Member of Rising Tide Capital, Inc., a non-profit organization which provides entrepreneurial training for underserved populations such as women, working poor, and minorities. Gravino is also recognized as an expert on Federal and State campaign regulation and has served as Treasurer for several Governors, Congressmen and Senators, including NJ Governor Chris Christie and the NJ State Police. He is currently Commissioner and Vice Chairman of the $2b NJ Turnpike Authority, as well as Chairman of its Audit Committee.

At INVIDI, Gravino has responsibility for day-to-day financial and human resources operations in the USA and Canada. His role includes financial reporting, budgeting, interaction with external auditors and treasury functions. In the HR arena, he works daily within the areas of recruitment, policy, employee benefits and HR database management.

Contact Ron by email at rgravino@invidi.com.

Edward Thorn has over 30 years’ experience in cable television and related technologies dating back to the 1980s when he worked in system sales and marketing for MSOs in California and Texas. Later he built the first Latin American cable television system in Santo Domingo, Dominican Republic, and after that founded Cable Properties Inc., an advisory firm specializing in M&A which was involved in hundreds of transactions over more than 25 years in the U.S., Latin American, and European cable television markets.

In 1997 he was a founding partner of WorldPort Communications Inc., which was awarded the second global license for telephony in the Netherlands. Worldport was subsequently sold to the UK utility, Energis. Thorn was also involved in launching the first competitive local exchange carrier (CLEC) in Latin America, in Santiago, Chile. The company was later sold to AT&T Latin America.

He joined INVIDI in early 2013 where he has focused on opening new markets in Europe, Latin America, and Asia from his base in Madrid. He is a graduate of the University of California, Berkeley.

Contact Edward by email at ethorn@invidi.com.

Matt Perkins currently serves INVIDI as its General Counsel. As such, Matt counsels INVIDI’s senior management on various legal matters, including strategic initiatives, commercial transactions, technology licensing matters, patent prosecution and portfolio management, regulatory compliance and other day-to-day aspects of INVIDI’s business. Matt is also a partner with Davis Graham & Stubbs LLP in Denver, Colorado.

Contact Matthew by email at mperkins@invidi.com or view his LinkedIn.