Addressable Targeted Advertising

Our Board of Directors


Warren Schlichting

Warren Schlichting

Warren Schlichting joined DISH in late 2011 to head their Media Sales & Analytics division and has since been named head of its Programming Group as well. In this role Schlichting has responsibility for all negotiations with television programmers and oversees media sales for the country’s third largest pay TV provider.

Prior to joining DISH, Schlichting led Comcast’s advanced advertising efforts on multiple media and ad delivery platforms including broadband, interactive television and video-on-demand. In this role he was integral to developing strategy, building teams and executing the initial business plan for a number of key Comcast advertising initiatives.

Schlichting’s experience includes a stint as CEO of Hiwire, a Los Angeles-based technology company and six years as CEO of Yucatan Foods, a venture he co-founded. He has also served in executive positions for Morgan Stanley and the William E. Simon private equity group. A former Cable Top 100 Heavyhitters and two-term Board member of the Interactive Advertising Bureau (IAB), Schlichting currently sits on the board of IRTS and a number of other charitable and private company boards. He has received the Cable Advertising Bureau’s President’s Award and is a frequent conference speaker and guest panelist. Schlichting is an avid outdoorsman and enjoys spending time hiking and biking with his wife and three kids.