Targeted TV Ads Set For Takeoff
The Wall Street Journal: December 20, 2010

DirecTV Eyes Local Ads on 50 Channels in 50 Cities
Multichannel News: December 10, 2010

The Return of Advertising, The Box Rocks
The Economist: September 30, 2010

FiOS TV Launches Ad Zones In NY, Rhode Island Verizon Delivering Geotargeted Ads Using INVIDI Technologies' System
Multichannel News: February 10, 2010

Patents; The owner of a direct-mail company creates a system to send electronic ads to specific viewers
New York Times Business: September 2, 2008

Walk Softly and Carry a Big Checkbook
Fortune Magazine: February 4, 2008

TV's New Addressability
MediaPost's TV Board: February 26, 2007

Is Advertising Dead?
MediaPost: February 21, 2007

Hey You On The Couch: Buy Me!
The Boston Globe: February 18, 2007