July 12, 2006

INVIDI Technologies Corporation’s
“Advertising’s New Address” Marketing Materials
 Take Home Gold at 23rd Annual Mark Awards

Princeton, NJ (July 12, 2006) - INVIDI Technologies Corporation, the world’s leading targeted media solutions company, has taken home a Gold Mark Award for its “Advertising’s New Address” marketing materials in the category of Acquisition and Retention Marketing amongst technology and trade service companies. The awards ceremony took place on July 17 at the 2006 Cable & Telecommunications Association for Marketing (CTAM) Summit in Boston.

INVIDI’s award-winning marketing materials highlight the company’s Advatar  technology, which is the world’s only addressable one-to-one television marketing and advertising system.  With Advatar, marketers have the ability to address every digital cable subscriber on an individual basis.  Marketing messages can be fine tuned and matched to the diverse interests of television viewers and the rapidly changing marketing needs of cable companies. 

Advatar’s ground-breaking addressable marketing technology can help companies formulate successful marketing campaigns through a wide variety of service categories.

Premium Services are critical revenue components and video direct mail vs. traditional direct mail can be delivered more powerfully and cost effectively. · Digital Products, Digital Tiers and Digital Services are the keys to deeper consumer relationships and Advatar’s ono-to-one addressable messaging delivers the right message to the right person.



Video On Demand (VOD) and Pay Per View (PPV) Events are matched to heavy VOD users helping to accelerate adoption to server-based products.



High-Speed Internet Services are highly competitive and Advatar targets new service offers to consumers without high speed internet and upgrade offers to those subscribers who already have the service.



Voice and Wireless Services are advancing quickly as subscribers embrace single source service providers.  Increased consumer confidence is strengthened by superior communications thanks to Advatar’s ongoing one-to-one messaging.



Triple and Quadruple Play communications are perfectly matched to household needs.  Targeted marketing campaigns with aggressively priced bundles are essential tools in a hyper competitive marketplace.

“We are honored to be recognized by our industry peers with this prestigious Gold Mark award,” says INVIDI senior vice president of global marketing Michael Hanafee.  “Our in-house team’s dedication and innovation in the ever-changing world of television marketing is truly second to none.”

The Mark Awards competition is cable’s premier marketing competition that recognizes outstanding achievement and excellence in marketing from networks, cable companies and suppliers.  Award recipients are known throughout the cable and entertainment world as “best in class.”