Princeton, NJ (March 1, 2007) – INVIDI Technologies Corporation, the world’s only truly end-to-end addressable television advertising and marketing company at the headend, household and individual viewer level, unveils today INDIVI ADS™ - the television industry’s Advertising Decision System™ (ADS™).
INVIDI ADS makes it possible to send targeted television media exactly where it needs to go – to the right household – every time. The Advertising Decision System integrates the smartest advertising applications, data resources and distribution technologies to deliver targeted addressable television advertising on cable, satellite and IPTV system infrastructures, giving advertisers and media buyers an advanced delivery platform that accurately directs television spots to millions of digital households.
At the data integration intersection of privacy-based subscriber information, multiple third party databases, and advertiser criteria, INVIDI’s Advertising Decision System seamlessly and dynamically orchestrates what ads to run creating extraordinary addressable household targeting and advertising delivery capability. INVIDI ADS is the Advertising Decision System that captures and increases new television advertising revenue for system operators.
Working with Advatar™, INVIDI ADS provides a superior level of addressable advertising across a wide array of real time and time shifted digital set-top box and satellite receivers allowing a single point for ad campaign management that supports audience aggregation, national broadcast commercial targeting - at the individual viewer level, and the ability to place multiple advertisements in a single commercial break. The integrated nature of INVIDI ADS ensures that the migration from VOD to linear and non-linear addressability is minimally disruptive to workflow and other operational procedures.
“Worldwide television ad spending exceeded $200 billion last year using targeting techniques that are over 50 years old,” said David Downey, INVIDI's CEO and President. “INVIDI has developed the television industry’s only truly addressable advertising decision system – It is the marketer’s Holy Grail.”
INVIDI ADS is built on INVIDI proprietary technologies. INVIDI ADS and ADVATAR work on both Motorola and Scientific Atlanta DSTB platforms as well as with a range of third party user interfaces, VOD servers, targeted advertising solutions and interactive advertising services providers.
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