ADVATAR’s Geo Targeting tool zooms to resolutions at the street-, city-, state-, and national-level. It supports geographies specified by drawing areas to be targeted on a map. The tool supports polygonal shapes as well as circles around specific latitude and longitude locations.
Every advertiser and marketer has the ability to create their own unique geo targeting mapping criteria. ADVATAR’s Geo Targeting used in combination with addressable, demographic and behavioral processes creates a new and powerful television advertising and marketing landscape.
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