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Viewer Present Classifier
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Learning the demographic make-up of the household is critical to targeted impressions delivery
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Age Classifier
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Behavioral cues, viewer patterns and remote control click-stream data create gender IDs that are accurate and reliable
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Gender Classifier
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Converging industry data and program category information with remote control usage generates superior gender identification
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Income Classifier
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Cross-tabulating US Census data and zip code+4 information creates dynamic blocks of median household income
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Geography Classifier
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Periodically published tables correlate unique DSTB IP addresses with zip code + 4 data for dynamically generated targeting zones
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Additionally, INVIDI is expanding its classifier set to include a Multicultural Classifier and a Contextual Search Classifier
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