INVIDI Technologies, Targeted addressable television advertising INVIDI Technologies Corporation Advatar Targeted Television Advertising INVIDI ADS Advertising Decision Engine INVIDI Technology, Dynamic video insertion INVIDI Press Room
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INVIDI ADS™ enjoys the singular advantage of being perfectly integrated with ADVATAR™, our flagship television media delivery system that features privacy-protected addressable advertising and one-to-one marketing at the individual viewer level.

We believe that an operator’s roadmap should include INVIDI’s audience aggregation technology which is capable of monetizing all advertising-supported programming networks and accounts for all commercial viewing in every home – the revenue locked in the long tail of subscription television.

INVIDI ADS™ and ADVATAR™ also provide a direct path to an even more substantial business opportunity – providing national broadcasters and programming networks with addressable commercial targeting at the individual viewer level. Also, spot optimization with INVIDI ADS™ and ADVATAR™ can significantly increase the size of an operator’s inventory by commercial segmentation.

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INVIDI ADS - Advertising Decision System

1. Beginning with multiple third-party data sources, privacy-based operator information and advertiser marketing criteria, the INVIDI ADS™ integrates data inputs creating custom-targeted advertising delivery to digital households.

2. The addition of ADVATAR™ to INVIDI ADS™ generates demographic targeting capabilities providing unprecedented addressable advertising delivery for national and local broadcast commercial inventory.

3. INVIDI ADS™ + ADVATAR™ operate seamlessly with DVR systems. Working with ads stored on the DSTB hard drive, INVIDI ADS™ + ADVATAR™ provide multiple views and multiple advertiser functionality as well as viewer metrics.

4. INVIDI ADS™ + ADVATAR™ combine smart integration applications and advanced delivery technologies yielding accurately targeted advertising at the digital household level. INVIDI ADS™ is built on an extensive intellectual property portfolio and proprietary INVIDI technologies.

5. INVIDI ADS™ as a stand-alone solution or INVIDI ADS™ + ADVATAR™ work on both Motorola and Scientific Atlanta DSTB platforms as well as with a range of third party user interfaces, VOD servers, targeted advertising solutions and interactive advertising services providers.