What It Is.

INVIDI ADS™ is the first truly addressable advertising decision system – a unified approach for managing advertising decisions and selections for household delivery in the rapidly evolving business of television advertising.

INVIDI ADS™ orchestrates the richest menu of addressable criteria integrating third party marketing data bases, privacy-protected subscriber information and advertiser intelligence in a variety of implementations including linear advertising, VOD advertising, and spot optimized commercial breaks.

INVIDI is the leading architect in data integration, decision-making, and delivery management with addressable television advertising capabilities that are simply unobtainable anywhere else in the world.

Why It Works.

Advertising and marketing selections and household targeting decisions are forged together from a procession of marketing resources across cable, satellite, IPTV and wireless systems.
With INVIDI ADS™ operators can generate specific household decisions and delivery selections with the resulting addressable advertising reaching the digital household with surgical precision.

What It Means.

For the first time in television history INVIDI ADS™ makes it possible to send targeted television advertising and marketing messages exactly where they need to go – to the right household every time. INVIDI ADS™ creates for commercial television the electronic equivalent of direct mail.

Why It Matters.

INVIDI’s innovative and far-reaching decision, selection and delivery technologies are generating revenue-producing processes that enable system operators to get the most out of their advertising and marketing businesses today. Relevant messages to relevant households make television advertising and marketing more valuable.

These processes also provide efficient and practical paths to emerging addressable advertising applications. For system operators INVIDI ADS™ is essential, strategic architecture - a coherent business roadmap for navigating a sustainable value proposition.

INVIDI ADS™ delivers – making addressable television ROI measurable, practical and provable.