Advatar System Components

Privacy Architecture

The foundation of the ADVATAR System is consumer privacy. ADVATAR does not collect or use personally identifiable information (PII)

Viewer Inference Engine

ADVATAR Audience Classifiers™ derive privacy-protected, demographic intelligence from television watching behavior.

Network Aggregation

ADVATAR monetizes the long tail of Cable/DBS/IPTV television

Audience Aggregation

Total subscriber monetization is the key to maximum ADVATAR performance

Switching & Insertion

Bandwidth Efficient, seamlessly switched and inserted targeted marketing

Delivery Reporting

Guaranteed impressions delivery – Dynamic verifiable, measurable and accountable

Precision Reach, Frequency & Separation

ADVATAR Provides Cable Television Advertising ROI

Targeted Advertising Improves Relevance & Engagement 

Think Impressions - Not Avails

Prime Time Is Whenever Subscribers Are Watching

Geography Doesn’t Matter

Time of Day Doesn’t Matter

Network or Program Doesn’t Matter

Cable Television Media Accountability

Verifiable, Accountable, Measurable, Guaranteed Impressions –

Demographically Delivered – Dynamically Reported

Advatar Advanced Advertising Applications

Audience Aggregation

Monetizes every viewer in the cable system

Spot Optimization

Premium pricing for the most popular avails

Avail Segmentation

Expands advertising inventory volume

Ad Serialization

Transforms targeted advertising performance

Addressable Marketing

Improves sales of premium services

ADVATAR Transfers The Business of Television Advertising Without Changing The Ways People Do Business:

Without changing the traditional media buyer’s business

Without disrupting traffic and billings operations

Without distressing operator infrastructure

Without compromising DSTB network performance

Without violating consumer privacy