1. Beginning with multiple third-party data sources, privacy-based operator information and advertiser marketing criteria, the INVIDI ADS™ integrates data inputs creating custom-targeted advertising delivery to digital households, while protecting the privacy and anonymity of subscribers. Targeting classifications do not leave the DSTB.		2. The addition of ADVATAR™ to INVIDI ADS™ generates demographic targeting capabilities providing unprecedented addressable advertising delivery for national and local broadcast commercial inventory.		3. INVIDI ADS™ + ADVATAR™ operate seamlessly with DVR systems. Working with ads stored on the DSTB hard drive, INVIDI ADS™ + ADVATAR™ provide multiple views and multiple advertiser functionality as well as viewer metrics.		4. INVIDI ADS™ + ADVATAR™ combine smart integration applications and advanced delivery technologies yielding accurately targeted advertising at the digital household level. INVIDI ADS™ is built on an extensive intellectual property portfolio and proprietary INVIDI technologies.		5. INVIDI ADS™ as a stand-alone solution or INVIDI ADS™ + ADVATAR™ work on both Motorola and Scientific Atlanta DSTB platforms as well as with a range of third party user interfaces, VOD servers, targeted advertising solutions and interactive advertising services providers.