INVIDI ADS Banner
Privacy Architecture
Spot Optimization
Audience Aggregation
Audience Classifiers
Geo Targeting
Dynamic Insertion
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Audience Classifiers

Viewer Present Classifier
Learning the demographic make-up of the household is critical to targeted impressions delivery

Age Classifier
Behavioral cues, viewer patterns and remote control click-stream data create gender IDs that are accurate and reliable

Gender Classifier
Converging industry data and program category information with remote control usage generates superior gender identification
 

Income Classifier
Cross-tabulating US Census data and zip code+4 information creates dynamic blocks of median household income

Geography Classifier
Periodically published tables correlate unique DSTB IP addresses with zip code + 4 data for dynamically generated targeting zones

Additionally, INVIDI is expanding its classifier set to include a Multicultural Classifier and a Contextual Search Classifier