Using the EBIF platform, ADS4EBIF™ will allow operators to deploy the application using a standard interface designed for interactive television. Best of all, the ADS4EBIF is based on INVIDI’s industry leading Advatar system. Advatar was designed with the understanding that no two systems (cable, satellite, telco) are identically configured, and that advertising sales managers will want to implement their own strategies and tactics, INVIDI‘s ADS4EBIF is designed to be fully flexible.

Distributors (cable, satellite, telco) using any set top platform will be impressed with the unique degree of flexibility in deploying and managing ADS4EBIF’s powerful capabilities. Specifically, ADS4EBIF allows operators to address advertisements to individual households. Using household characteristics such as income, education and geography, ADS4EBIF is able to select and play the right ad to the right household at the right time.

Part of the Advatar Series of addressable advertising solutions, ADS4EBIF provides an entry level platform for operators who need simple household-level targeting without the advanced capabilities inherent in the full Advatar products. ADS4EBIF allows targeting flexibility as well, allowing for targeting at multiple levels with virtual geographic zones, segments or even household level targeting.