Addressable Targeted Advertising

Excedrin

Take the Pain out of the Campaign with a +42% Sales Rate Lift.

 

The Situation

HOW DO WE GET CONSUMERS TO TRY OUR PRODUCT?

Excedrin was looking to drive trial and consideration by more precisely reaching the brand’s defined target profile.

Strategic Target

Households with women 25-54 and Excedrin users or competitive purchasers’ look-alike model.

The Campaign

Campaign Length: 6 weeks, 30-day post-campaign window.

Campaign Delivery Summary

  • 65% Target Reach
  • 17.5x Average Frequency
  • 117 Delivery Index

The Results