Rino Scanzoni, a media buyer for over 25 years, has served as chairman of WPP's Mediaedge:cia North America since March 2007 and chief investment officer for GroupM North America since 2005. Scanzoni is also on the GroupM global executive committee and oversees a massive $12.5 billion in broadcast and cable television media budgets (according to RECMA Research Co.). He is recognized as America’s largest media buyer, and was recently named by Mediaweek as the most influential executive shaping the future of the media