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Third party data matching for targeted advertising

Patent number: 9729916
Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.
Type: Grant
Filed: April 25, 2013
Date of Patent: August 8, 2017
Assignee: INVIDI Technologies Corporation
Inventors: Patrick M. Sheehan, Bruce J. Anderson, Daniel C. Wilson, Alden Lloyd Peterson, II, Michael Cristofalo


Request for information related to broadcast network content

Patent Number: 9712788
Abstract: A request for information (RFI) system is provided a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6).
Type: Grant
Filed: March 12, 2012
Date of Patent: July 18, 2017
Assignee: INVIDI Technologies Corporation
Inventors: David Downey, Bruce J. Anderson, Daniel C. Wilson


Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

Patent number: 9693086
Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
Type: Grant
Filed: November 23, 2015
Date of Patent: June 27, 2017
Assignee: INVIDI Technologies Corporation
Inventors: Michael Kouritzin, Surrey Kim, Jarett Hailes, Patrick M. Sheehan, Alden Lloyd Peterson, Earl Cox


Play time adjustment of assets for targeted asset system

Patent number: 9628869
Abstract: Certain functionality related to delivery of targeted assets via a communications network, such as a broadcast cable television network, is accommodated by the use of squeezed assets. In one implementation, one or more squeezed assets (164A, 164B and 164C) are delivered during an asset insertion opportunity (162) such as during a commercial break of a programming channel. Each of the squeezed assets (164A, 164B and 164C) includes a squeezed informational content (168A, 168B and 168C) and padding (166A-166F). The padding (166A-166F) accommodates processing times associated with selecting and/or displaying targeted assets. In this regard, the amount and apportioning of padding (166A-166F) may be determined in relation to the operating characteristics of the targeted asset system.
Type: Grant
Filed: September 14, 2009
Date of Patent: April 18, 2017
Assignee: INVIDI Technologies Corporation
Inventor: Bruce J. Anderson


Patent number: 9530148
Abstract: Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.
Type: Grant
Filed: March 23, 2012
Date of Patent: December 27, 2016
Assignee: INVIDI Technologies Corporation
Inventors: Alden Flatt, Brett Kosinski, Daniel C. Wilson, David Ballantyne, Jeremy Koopman

Patent number: 950379
Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
Type: Grant
Filed: September 1, 2015
Date of Patent: November 22, 2016
Assignee: INVIDI Technologies Corporation
Inventors: Patrick Sheehan, Michael Cristofalo, Bruce J. Anderson, Daniel C. Wilson

Intelligent targeting of tags in a broadcast network

Patent number: 9396475
Abstract: A system and associated methodology are disclosed for targeting tags in a broadcast network. The tags may be associated with an ad or programming. In one implementation, the tags to be delivered at a user equipment device are selected at the user equipment device, for example, based on location or other user classification parameters. In this manner, different user equipment devices that are on the same bandwidth segment in the same network subdivision can receive different tags.
Type: Grant
Filed: February 1, 2008
Date of Patent: July 19, 2016
Assignee: INVIDI Technologies Corporation
Inventors: Michael Cristofalo, Bruce J. Anderson, Daniel C. Wilson


Patent number: 9124915
Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
Type: Grant
Filed: March 26, 2014
Date of Patent: September 1, 2015
Assignee: INVIDI Technologies Corporation
Inventors: Patrick Sheenan, Michael Cristofalo, Bruce J. Anderson, Daniel C. Wilson

Publication number: 20150067720
Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
Type: Application
Filed: March 26, 2014
Publication date: March 5, 2015
Applicant: INVIDI Technologies Corporation
Inventors: Patrick Sheenan, Michael Cristofalo, Bruce J. Anderson, Daniel C. Wilson
Patent number: 8850473
Abstract: Assets of broadcast network content are targeted to network users of interest based on location information regarding user equipment devices. Asset providers can specify location targeting criteria via a graphical user interface displaying mapping information. This location targeting criteria can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices. The comparison of the location targeting criteria to the device location information can be performed at the user equipment devices or at another location. In the latter case, the assets can be addressed to appropriate user equipment devices or appropriate user equipment devices can be directed to select the asset, which is broadcast via the network. In this manner, assets can be targeted to individual network users on a basis independent of network topology.
Type: Grant
Filed: February 1, 2008
Date of Patent: September 30, 2014
Assignee: INVIDI Technologies Corporation
Inventors: Patrick Sheehan, Bruce J. Anderson, Daniel C. Wilson

Patent number: 8776115
Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
Type: Grant
Filed: August 5, 2009
Date of Patent: July 8, 2014
Assignee: INVIDI Technologies Corporation
Inventors: Patrick Sheehan, Michael Cristofalo, Bruce J. Anderson, Daniel C. Wilson

Publication number: 20130254787
Abstract: A targeted advertising system selects an asset (e.g., ad) for a current user of a user equipment device (e.g., a digital set top box in a cable network). The system can first operate in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the system can process current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic and/or stochastic filtering may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
Type: Application
Filed: October 30, 2012
Publication date: September 26, 2013
Applicant: INVIDI Technologies Corporation
Inventors: Earl Cox, Patrick M. Sheehan, Alden Lloyd Peterson, Michael Kouritzin, Surrey Kim, Jarett Hailes
Publication number: 20130042285
Abstract: A request for information (RFI) system is provided a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6).
Type: Application
Filed: March 12, 2012
Publication date: February 14, 2013
Applicant: INVIDI Technologies Corporation
Inventors: David Downey, Bruce J. Anderson, Daniel C. Wilson
Publication number: 20120272265
Abstract: Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.
Type: Application
Filed: March 23, 2012
Publication date: October 25, 2012
Applicant:  INVIDI Technologies Corporation
Inventors: Alden Flatt, Brett Kosinski, Daniel C. Wilson, David Ballantyne, Jeremy Koopmans

Patent number: 8272009
Abstract: A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored (2004) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or ‘assets’ are identified (2008) (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted (2010) into a content stream of the broadcast network and provided in conjunction with the programming.
Type: Grant
Filed: June 12, 2007
Date of Patent: September 18, 2012
Assignee:  INVIDI Technologies Corporation
Inventors: David Downey, Bruce J. Anderson, Daniel C. Wilson, Daniel A. Boulet

Publication number: 20120204204
Abstract: Input measurements from a measurement device are processed as a Markov chain whose transitions depend upon the signal. The desired information related to the device can then be obtained by estimating the state of the signal at a time of interest. A nonlinear filter system can be used to provide an estimate of the signal based on the observation model. The nonlinear filter system may involve a nonlinear filter model and an approximation filter for approximating an optimal nonlinear filter solution. The approximation filter may be a particle filter or a discrete state filter for enabling substantially real-time estimates of the signal based on the observation model. In one application, a click stream entered with respect to a digital set top box of a cable television network is analyzed to determine information regarding users of the digital set top box so that ads can be targeted to the users.
Type: Application
Filed: April 13, 2012
Publication date: August 9, 2012
Applicant: INVIDI Technologies Corporation
Inventors: Michael Kouritzin, Surrey Kim, Jarett Hailes

Patent number: 8146126
Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6).
Type: Grant
Filed: May 18, 2009
Date of Patent: March 27, 2012
Assignee:  INVIDI Technologies Corporation
Inventors: David Downey, Bruce J. Anderson, Daniel C. Wilson

Patent number: 8108895
Abstract: Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
Type: Grant
Filed: January 12, 2006
Date of Patent: January 31, 2012
Assignee:  INVIDI Technologies Corporation
Inventors: Bruce J. Anderson, Daniel A. Boulet, Daniel C. Wilson

Publication number: 20120023131
Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the Internet. In one implementation, a code identifying an item of media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon receipt of the captured code, the RFI system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI data center or an RFI platform may credit value to a rewards account established for the network user based on the user’s verified consumption of assets and/or data requests.
Type: Application
Filed: July 26, 2011
Publication date: January 26, 2012
Applicant:  INVIDI Technologies Corporation
Inventors: David Downey, Patrick M. Sheehan, Bruce J. Anderson, Daniel C. Wilson

Publication number: 20120023522
Abstract: Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.
Type: Application
Filed: July 22, 2011
Publication date: January 26, 2012
Applicant:  INVIDI Technologies Corporation
Inventors: Bruce J. Anderson, Daniel A. Boulet, Daniel C. Wilson
Patent number: 8065703
Abstract: A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
Type: Grant
Filed: August 25, 2006
Date of Patent: November 22, 2011
Assignee:  INVIDI Technologies Corporation
Inventors: Daniel C. Wilson, Daniel A. Boulet, Bruce J. Anderson
Publication number: 20110088059
Abstract: A method and apparatus for delivering targeted assets to subscribers using communication media, wherein each subscriber has a set top box, the method comprising the steps of generating a profile of each subscriber at the set top box associated with the respective subscriber, broadcasting an asset to all subscribers along with target information; and delivering the asset only to subscribers whose profiles match the target information. The delivery of the asset, and accumulated information from delivery of the asset to other subscribers, is reported to a user using an asset delivery notification, without identifying the subscriber to the user. A privacy manager is used to strip identification information from the asset delivery notification. The profile, which may include real time information, for example on whether the subscriber set is on and what it is tuned to, is generated by monitoring the viewing habits of the subscriber and storing the information at a set top box.
Type: Application
Filed: May 5, 2010
Publication date: April 14, 2011
Applicant:  INVIDI Technologies Corporation
Inventors: Daniel C. Wilson, Daniel A. Boulet, Sandro A. Torrieri, Dean T. Michaels
Publication number: 20110067046
Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
Type: Application
Filed: April 12, 2010
Publication date: March 17, 2011
Applicant: INVIDI Technologies Corporation
Inventors: Earl Cox, Patrick M. Sheehan, Alden Lloyd Peterson, II
Publication number: 20110041151
Abstract: The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
Type: Application
Filed: October 27, 2010
Publication date: February 17, 2011
Applicant: INVIDI Technologies Corporation
Inventors: Michael  Cristofalo, Patrick M. Sheehan
Patent number: 7849477
Abstract: The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.
Type: Grant
Filed: January 30, 2008
Date of Patent: December 7, 2010
Assignee: INVIDI Technologies Corporation
Inventors: Michael Cristofalo, Patrick M. Sheehan
Publication number: 20100138290
Abstract: A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides (1702) information regarding asset delivery spots and receives (1704) bids from asset providers. A winning bidder is determined (1706), and a corresponding asset is delivered (1708) via the broadcast network.
Type: Application
Filed: February 1, 2010
Publication date: June 3, 2010
Applicant: INVIDI Technologies Corporation
Inventors: Mark S. Zschocke, Daniel C. Wilson
Patent number: 7730509
Abstract: A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
Type: Grant
Filed: January 12, 2006
Date of Patent: June 1, 2010
Assignee: INVIDI Technologies Corporation
Inventors: Daniel A. Boulet, Daniel C. Wilson, Bruce J. Anderson
Patent number: 7698236
Abstract: A targeted advertising system uses a machine learning tool to select an asset for a current user of a user equipment device, for example, to select an ad for delivery to a current user of a digital set top box in a cable network. The machine learning tool first operates in a learning mode to receive user inputs and develop evidence that can characterize multiple users of the user equipment device audience. In a working mode, the machine learning tool processes current user inputs to match a current user to one of the identified users of that user equipment device audience. Fuzzy logic may be used to improve development of the user characterizations, as well as matching of the current user to those developed characterizations. In this manner, targeting of assets can be implemented not only based on characteristics of a household but based on a current user within that household.
Type: Grant
Filed: May 2, 2007
Date of Patent: April 13, 2010
Assignee: INVIDI Technologies Corporation
Inventors: Earl Cox, Patrick M. Sheehan, Alden Lloyd Peterson, II

 National insertion of targeted advertisement

Publication number: 20100037253
Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.
Type: Application
Filed: August 5, 2009
Publication date: February 11, 2010
Applicant: INVIDI Technologies Corporation
Inventors: Patrick Sheehan, Michael Cristofalo, Bruce J. Anderson, Daniel C. Wilson
Publication number: 20090288109
Abstract: A request for information (RFI) system is provided for use in communications networks including broadcast networks and the internet. In one implementation, a viewer of a cable television network enters an RFI input (1) to a digital set top box using a user remote. Based on this RFI input, the digital set top box transmits a data request (2) to an RFI data center. The RFI data center also receives asset data (3) from an asset database so as to associate the RFI input (1) with a particular asset. An RFI request (4) can then be transmitted to the appropriate asset provider. The asset provider can then provide a report such package of assets or follow-on information (5) back to the RFI data center. The RFI data center may then, in turn, provide the package of assets or follow-on information to a user data terminal, for example, of the cable television network viewer, via access through a web-portal or e-mail (6).
Type: Application
Filed: May 18, 2009
Publication date: November 19, 2009
Applicant: INVIDI Technologies Corporation
Inventors: David Downey, Bruce J. Anderson, Daniel C. Wilson
Patent number: 7546619
Abstract: A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
Type: Grant
Filed: July 22, 2008
Date of Patent: June 9, 2009
Assignee: INVIDI Technologies Corporation
Inventors: Bruce J. Anderson, Daniel A. Boulet, Daniel C. Wilson
Publication number: 20080276271
Abstract: A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
Type: Application
Filed: July 22, 2008
Publication date: November 6, 2008
Applicant: INVIDI Technologies Corporation
Inventors: BRUCE J. Anderson, Daniel A. Boulet, Daniel C. Wilson