Our Story

INVIDI was founded in 2000 to meet a crucial challenge: How can TV advertisers leverage the new digital set top box penetration into millions of pay TV homes?

The result? A proven addressable TV advertising system that can be deployed in any international market, leveraging TV’s ability to emotionally connect with audiences with device-agnostic platforms that delivers impressions to targeted audiences – regardless of platform, device, format or viewing time.

By seamlessly delivering hundreds of billions of commercial impressions, the INVIDI solution has increased the value of ad inventory for service providers while reducing waste and improving the effectiveness of advertiser campaigns.

All this while enabling consumer response reporting comparable to programmatic and digital marketing and meeting the varied requirements of regional data privacy laws.

As we partner with our growing base of broadcasters and distributors, we remain committed to delivering advanced advertising solutions that work for every market.

INVIDI is headquartered in Princeton, NJ, with offices in Denver, CO, Newtown, PA, Edmonton, AB, Canada and New York, NY.

2000

2000

Founded in Edmonton, AB, Canada

2007

2007

INVIDI reaches commercial deployment agreement with Comcast Spotlight

2008

2008

INVIDI reaches commercial deployment agreement with Verizon for FiOS network

2008

2008-2

INVIDI reaches commercial deployment agreement with DISH Network

2009

2009

INVIDI reaches commercial deployment agreement with DIRECTV

2010

2010

INVIDI reaches first commercial deployment agreement in Canada with Cogeco Cable

2013

2013

INVIDI reaches commercial deployment agreement with Comcast Cable

2014

2014

INVIDI begins international distribution pilot programs in Europe and Latin America

2015

2015

INVIDI reaches commercial deployment agreement with AT&T

2016

2016

INVIDI reaches commercial deployment agreement with Liberty Global and its affiliates

2016

2016-2

Telenet launches INVIDI’s Cloud Decisioning System across their Belgium footprint

2017

2017-1

AT&T, DISH Network and WPP consortium acquires INVIDI Technologies

2017

2017-2

INVIDI partners with Foxtel to deliver addressable advertising across linear, satellite and OTT to 2.3M subscribers in Australia

Our Team

Meet the passionate leadership team and industry experts leading the addressable TV revolution and our award-winning, patented technology.

Advertising excellence honored with Emmy®

In January 2017, at the 68th Annual Technology & Engineering Emmy® Awards, INVIDI was honored with a Technology & Engineering Emmy® for our System for Executing Targeted Household Advertising on Linear Television.

“From our beginnings in 1948, the Technology & Engineering Emmy Awards always recognized the talented and innovative leaders and companies that have made our industry possible.”

Bob Mauro,
President, National Academy of Television Arts & Sciences

Our Investors

In early 2017, INVIDI Technologies was acquired by:

Learn More About Our Investors

Careers

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