INVIDI was founded in 2000 to meet a crucial challenge: How can TV advertisers leverage the new digital set top box penetration into millions of pay TV homes?
The result? A proven addressable TV advertising system that can be deployed in any international market, leveraging TV’s ability to emotionally connect with audiences with device-agnostic platforms that delivers impressions to targeted audiences – regardless of platform, device, format or viewing time.
By seamlessly delivering hundreds of billions of commercial impressions, the INVIDI solution has increased the value of ad inventory for service providers while reducing waste and improving the effectiveness of advertiser campaigns.
All this while enabling consumer response reporting comparable to programmatic and digital marketing and meeting the varied requirements of regional data privacy laws.
As we partner with our growing base of broadcasters and distributors, we remain committed to delivering advanced advertising solutions that work for every market.
INVIDI is headquartered in Princeton, NJ, with offices in Denver, CO, Newtown, PA, Edmonton, AB, Canada and New York, NY.
Founded in Edmonton, AB, Canada
INVIDI reaches commercial deployment agreement with Comcast Spotlight
INVIDI reaches commercial deployment agreement with Verizon for FiOS network
INVIDI reaches commercial deployment agreement with DISH Network
INVIDI reaches commercial deployment agreement with DIRECTV
INVIDI reaches first commercial deployment agreement in Canada with Cogeco Cable
INVIDI reaches commercial deployment agreement with Comcast Cable
INVIDI begins international distribution pilot programs in Europe and Latin America
INVIDI reaches commercial deployment agreement with AT&T
INVIDI reaches commercial deployment agreement with Liberty Global and its affiliates
Telenet launches INVIDI’s Cloud Decisioning System across their Belgium footprint
AT&T, DISH Network and WPP consortium acquires INVIDI Technologies
INVIDI partners with Foxtel to deliver addressable advertising across linear, satellite and OTT to 2.3M subscribers in Australia
INVIDI Technologies Announces the Acquisition of Ooyala’s Advertising Technology Division
Advertising excellence honored with Emmy®
In January 2017, at the 68th Annual Technology & Engineering Emmy® Awards, INVIDI was honored with a Technology & Engineering Emmy® for our System for Executing Targeted Household Advertising on Linear Television.
“From our beginnings in 1948, the Technology & Engineering Emmy Awards always recognized the talented and innovative leaders and companies that have made our industry possible.”
In early 2017, INVIDI Technologies was acquired by: